eBook: DAM for FSI

The financial services industry continues to undergo digital transformation under increasing pressure from new entrants and market liberalization. Omnichannel, digitalized marketing and increasingly stringent regulations have made technical execution even more complex.

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In our ebook you will discover how an enterprise DAM platform can help marketing teams meet today’s digital challenges and deliver an effective, consistent and compliant customer experience.

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Inside the guide:

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1. The financial services industry today
2. Today’s digital marketing challenges in the financial services industry: compliance, product complexity, evolution and innovation, market disruption and openness
3. How to address these challenges with a DAM, within an MRM strategy: compliance and brand control, omnichannel content production, message personalization, new challenges and existing systems