Video has become a key part of marketing and communication, able to drive powerful messages and stories that inspire viewers. Videos also allow customers to explore a brand and product features, boosting brand image, conversion rates and customer satisfaction. In light of these benefits, companies have morphed into media entities, prioritizing video creation and distribution. However, this recent proliferation in video content has been followed by a large increase in distribution channels: brand websites, social networks, email, blogs, video platforms, etc.
How can companies meet the expectation of online users in terms of quality and personalization of video content, while ensuring speedy and smooth dissemination? Brands need a cost-effective and reliable solution to meet their video challenges.