EVENT

Outside the Brand Guidelines: Brands in the Era of Shadow Design

Name: Outside the Brand Guidelines: Brands in the Era of Shadow Design
Start: 2026-06-04
End: 2026-06-04
Location: Paris

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CHECK WHAT HAPPENED

Wedia x L’ADN Breakfast Conference

Generative AI has changed the game: today, anyone can create and edit content like a professional creative… often without any framework, validation, or even realizing it. As a result, an increasing share of brand content is being produced outside official guidelines and processes. This phenomenon, known as “shadow design,” is silent but widespread and it directly undermines brand consistency. Wedia and L’ADN invite you to a morning of discussion to unpack these new practices and leave with concrete tools to regain control.

Generative AI has become part of everyday workflows. It enables teams to create, adapt, assemble, or edit content in just a few minutes, without going through traditional approval processes.

According to a 2025 Inria survey, more than one in three employees uses generative AI at work without informing their management. This rapid adoption is creating a new reality within organizations: content produced outside creative teams, away from brand guidelines, and often without any clear governance framework.

This is exactly what is referred to as “shadow design”: an invisible, decentralized form of production with very tangible consequences. When safeguards disappear, the brand starts to fragment, visual inconsistencies, mixed tones of voice, loss of control over identity, and a gradual dilution of the brand platform.

During this morning session, Wedia and L’ADN offer a dedicated moment to understand what is really happening inside organizations, identify the risks, and explore the levers that can help frame these new practices without slowing down innovation.

The program includes an inspiring opening talk by L’ADN, followed by a panel discussion focused on real-world challenges, and concludes with a networking session over breakfast.

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📅 Thursday, June 4, 2026🕣 Welcome coffee from 8:45 AM; Start at 9:00 AM📍 13 rue Chapon, 75003 Paris, France