DAM for the CPG Industry : A Must-Have Tool for Consumer Packaged Goods Brands
How can Digital Asset Management (DAM) for the CPG industry address the specific challenges of product marketing? Challenges that ...
23 February, 2021
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Simplify each step of your content creation process and control what gets distributed.
Manage, share and repurpose all your digital assets (photos, logos, videos…) from a single platform.
Easily localize, customize and publish material on demand across all channels from a single web interface.
Get real-time content-centric analytics to learn more about your audience affinity.
KEY BENEFITS
Plan, organize and monitor your brand’s content marketing
Make creative and collaborative projects' creation easier and faster
Control content and asset publication across digital & traditional channels
Follow content performance to create new assets based on best practices
TOP-OF-MIND FEATURES
Editorial planning & task management
Collaborative workflows for the production of content and assets
Content scheduling by vertical, personal, region
Social and multi-channel connectors
KEY BENEFITS
Develop a Single-Source-Of-Truth asset library
Produce unlimited variations from a single master asset
Maximize content consistency
Improve the MarCom user experience
TOP-OF-MIND FEATURES
Indexing and advanced searches
Authorizations by asset, brand, channel
Automated rendering of multimedia content
Advanced distribution features (API, CMS, connectors, CDN, etc.)
KEY BENEFITS
Create marketing material from branded and validated templates
Streamline and automatize format adaptations (Dylation from iBrams)
Control the localization and adaptation of your assets thanks to approval workflow
Reduce operating costs
TOP-OF-MIND FEATURES
Certified templates library (business cards, newsletters, POS materail, ads...)
Automatic format adaptation based on business rules (Dylation from iBrams)
Creative review and approval workflows between internal teams and external agencies
Storefront for localizing and ordering collateral from a local entity
KEY BENEFITS
Identify content with the greatest impact
Score the performance of each item of content
Leverage real-time analytics to identify and act on top-performing content
Keep MarCom users focused on the most valuable and relevant content
TOP-OF-MIND FEATURES
Aggregation and consolidation of third-party analytics
Performance measurement dashboard
KPI and custom-measurement abilities
Data-driven decision tools
How can Digital Asset Management (DAM) for the CPG industry address the specific challenges of product marketing? Challenges that ...
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