Marketing Roles in 2020: Part Two, Communicators, Strategists and Analysts
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now......
19 February, 2020
As of mid 2016 Wedia and iBrams have joined forces to deliver the most efficient solution for Customers to manage the content experience for every corporate. Wedia and iBrams deliver a unified solution to manage content and deliver a brand experience in a easy and most efficient way.
Wedia is the only provider of a fully integrated solution for all aspects of Managing and delivering digital assets. Recognized by Gartner as part of the magic quadrant as a trusted partner for leading corporates.
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Wedia and iBrams are proud to help world’s best brands
to accelerate their digital marketing transformation
Wedia is a SaaS solution regularly reviewed and endorsed by the world’s leading analysts.
Wedia’s Marketing Resource Management solution :
The foundational technology for data driven, agile and sustainable content marketing
Plan & Create
Manage & Share
Publish & Diffuse
Measure & Score
We make it easier for brands to create, distribute and score content across teams, channels and global markets, on a single platform
A cloud-based and modular software suite
that successfully supports your digital marketing transformation
CREATIVE PROJECT &
CONTENT MANAGEMENT
Simplify each step of your content creation process and control what gets distributed.
DIGITAL ASSET
MANAGEMENT
Manage, share and repurpose all your digital assets (photos, logos, videos…) from a single platform.
Distributed Marketing
Management
Easily localize, customize and publish material on demand across all channels from a single web interface.
Content Scoring
Management
Get real-time content-centric analytics to learn more about your audience affinity.
We allow brands to gradually implement a modern “always-on” marketing and to control the entire
lifecycle of content while ensuring it remains easy to integrate with third parties applications.
Creative Project & Content Management
Simplify and coordinate every aspect of your collaborative creative process across teams, partners and publication channels.
KEY BENEFITS
Plan, organize and monitor your brand’s content marketing
Make creative and collaborative projects' creation easier and faster
Control content and asset publication across digital & traditional channels
Follow content performance to create new assets based on best practices
TOP-OF-MIND FEATURES
Editorial planning & task management
Collaborative workflows for the production of content and assets
Content scheduling by vertical, personal, region
Social and multi-channel connectors
Digital Asset Management
Globally build up, manage, adapt, share and reuse your digital assets from a single platform.
KEY BENEFITS
Develop a Single-Source-Of-Truth asset library
Produce unlimited variations from a single master asset
Maximize content consistency
Improve the MarCom user experience
TOP-OF-MIND FEATURES
Indexing and advanced searches
Authorizations by asset, brand, channel
Automated rendering of multimedia content
Advanced distribution features (API, CMS, connectors, CDN, etc.)
Distributed Marketing Management
Easily create, localize and customize your marketing material for print and digital channels from a single web interface.
KEY BENEFITS
Create marketing material from branded and validated templates
Streamline and automatize format adaptations (Dylation from iBrams)
Control the localization and adaptation of your assets thanks to approval workflow
Reduce operating costs
TOP-OF-MIND FEATURES
Certified templates library (business cards, newsletters, POS materail, ads...)
Automatic format adaptation based on business rules (Dylation from iBrams)
Creative review and approval workflows between internal teams and external agencies
Storefront for localizing and ordering collateral from a local entity
Content Scoring Management
Consolidate real-time content-centric analytics and optimize your strategy by understanding what resonates with your audience and why.
KEY BENEFITS
Identify content with the greatest impact
Score the performance of each item of content
Leverage real-time analytics to identify and act on top-performing content
Keep MarCom users focused on the most valuable and relevant content
TOP-OF-MIND FEATURES
Aggregation and consolidation of third-party analytics
Performance measurement dashboard
KPI and custom-measurement abilities
Data-driven decision tools
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13 February, 2020Overview of Marketing Roles in 2020: Part One, the Creative Group
How about we talk a little bit about you, your marketing organization in 2020 and the different roles that make......
06 February, 2020
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