Product content at the heart
of the customer experience

About this eBook


A ten-year leap in the space of ninety days. According to McKinsey, this is the effect of the COVID-19 pandemic on the growth of e-commerce. It’s a leap that can be seen not only in the figures, but also in the transformation of user behavior. The customer experience is now the preeminent purchasing criterion, and loyalty a somewhat… relative notion.


Faced with a disappointing experience or an offer they deem unsuitable, more than half of consumers agree that they would be less inclined to buy. The pressure is on to get it right… Which is no mean feat in our current omnichannel and phygital world.


This eBook explains how Digital Asset Management (DAM) and Digital eXperience Management (DXM) combined can meet this challenge and deliver the best possible customer experience.

In this eBook, vous will learn:

How to move from product information to product experience with visual content

What are the conditions that need to be met for the success of your project

What role Digital Asset Management plays in this new experience

Boost the digital experiences