Product content as the engine
of the customer experience

About this eBook

 

The global pandemic has led to an explosion in e-commerce according to McKinsey, the first three months saw a 10-year leap. A leap that can be seen in the figures but also in the transformation of consumer behavior. From now on, the customer experience has become the first purchase criterion, and loyalty a very relative notion.

 

Faced with a disappointing experience or an offer perceived as unsuitable, more than half of consumers say they are less likely to buy. Brands no longer have the right to make mistakes, which is not easy in an omnichannel and phygital world.

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This eBook “Product Visuals Drive Customer Experience” explains how Digital Asset Management (DAM) and Digital eXperience Management (DXM) combined can meet this challenge and deliver the best possible customer experience.

Summary
  • Consumers: loyalty in question, behaviors, experience, expectations, personalization
  • Three key steps to manage this transition: industrialization/centralization, DAM-PIM dialogue, distribution and performance measurement
  • From product information to product experience, DAM, PIM, marketing and IT issue
  • Preparing for indirect marketing, new sales channels and phygital, DAM for distribution players

 

See why 250+ major brands rely on Wedia to manage their media:

Wedia & Bayer
Wedia & Estée Lauder
Wedia & Harley Davidson
Wedia & Michelin
Wedia & SVB
Wedia & Volkswagen

Preparing a Digital Asset Management project? You may also like:

10 questions to succeed in your Digital Asset Management project and measure its ROI.

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  • i

    Why this form? As a software company, we know how important your privacy is. Our customers know and trust us, they handle their own confidential data in the platforms we operate for them. They know they are protected by our strict respect for their information, and by our ISO and TISAX certifications.

    Your personal data is therefore secure and we are transparent about how it is handled.

    Why this form? Because we would like to reserve the possibility to contact you in order to send you information, whether to propose you other interesting downloads, or to understand if you intend to launch a project soon... In no case, we will transmit your data to third parties.

    And of course, you can unsubscribe from our newsletter at any time, or ask not to be contacted. Finally, you can request to view and/or delete your personal data at any time.

    To learn more, read our « privacy policy ».

    X

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