For DECATHLON, sport is a serious business. As are images. This is reflected in its Digital Asset Management platform (DAM),...
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the...
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of...
All marketers and ambassadors, listen up! In the search for authenticity and a direct relationship with their audiences, brands are...
