The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital Asset Management (DAM) solutions are no longer enough. To keep up with the competition, we need to shift to Marketing Resource Management (MRM) and Marketing...
Use the resources of different countries Your regional and international subsidiaries are a tremendous source of information. But also of good ideas for energizing your brand image and inspiring the creation of new products. Indeed, who better suited to talk about your brand than those who...
Due to the rapid expansion of digital media, communications departments are constantly introducing new ways of creating and distributing content. As a result, they are turning into true press agency. A shift that requires major organizational changes, with new tasks arising around:planning editorial topics, ...
