Wedia Marketing Resource Management solution is the foundational technology for data-driven, agile and sustainable content marketing.
Content is becoming a business accelerator
With the advent of digital, mobile, and social networks, the customer experience (current and prospective users) has become more important than ever. Brands have become media and valuable content has become the key to success. Yet the volume, rhythm, and diversity of formats are such that traditional methods and tools have reached their limits.
As a result, marketing and communications teams need to tackle two challenges simultaneously: restoring complete control over the production, organization and dissemination of their content, and consolidating the scoring of each item of content in order to make good decisions and to optimize the impact of their actions.
Accelerating the digital transformation of marketing
Our mission is to accelerate the digital transformation of marketing by integrating the best innovations at the heart of the most reliable, high-performance and user-friendly tools.
And, on a daily basis, to make it easier for marketing and communication teams to produce, organize, and disseminate good content that creates amazing experiences and contributes to their business success – in other words, content that resonates with the audience.
Wedia makes content creation, distribution, and scoring easier for brand across teams, channels and global markets, and all on a single platform.
As a cloud-based and modular software suite that successfully supports each step of your digital marketing transformation, Wedia enables brands to gradually deploy a modern “always-on” marketing approach – allowing them to control the entire lifecycle of content while preserving agility of integration, both upstream and downstream.