How Technip Energies successfully completed its DAM migration with Wedia
During this interview with Caroline Chudeau, Brand Visual Identity Lead at Technip Energies, we explore how Technip Energies experienced its...
07
Dec
Author: Sara Jabbari
08
Nov
Customer Privacy in Digital Marketing: All you need to know!
According to the Economist, customer data is the most important business asset in the world. And this is no surprise...
19
Oct
10 examples of hyper-personalized marketing
Consumers want a more personalized shopping experience than ever before. They want to feel seen and heard. They want content,...
27
Sep
How to build a customer journey map
A customer journey map is a visual representation of the buyer’s journey from the customer’s perspective. The map helps you...
07
Sep
Wedia Named as one of the Top 10 DAM vendors in Constellation ShortListTM DAM for High Volume Commerce!
Research and Advisory Firm, Constellation Research, has published its 2022 Constellation ShortList™ for Digital Asset Management (DAM) and has named...
12
Aug
Video marketing trends and best practices in 2022
It’s no secret that video is the most preferred format for consuming content among consumers. But as technology and consumer...
04
Aug
5 Ways Brands Are Taking Advantage of UGC
With the exponential rise in social media use, there is a ton of buzz in the marketing industry about user-generated...
28
Jul
Influencer Marketing and DAM: How to leverage the brand influencer relationship with smart contracts
According to Influencer Marketing Hub, the influencer marketing industry more than doubled in value between 2019 and 2021, growing from...
07
Jun
How Volvo Car France uses Wedia’s DAM to create localized and brand consistent marketing campaigns
Volvo Cars, one of the most well-known and respected premium car brands, manufactures and markets automobiles, including SUVs, station wagons,...
12
May
How to resize images while keeping subjects in focus
For brands, optimizing their images across all online channels is not just a nice to have. It is essential to...
27
Apr
DAM and PIM: Competing or Complementary?
Digital Asset Management (DAM) and Product Information Management (PIM) are two essential marketing technologies commonly employed by global organizations to...
10
Mar
Wedia Named as one of the Top 9 worldwide vendors in Constellation ShortList™ DAM for digital experiences!
Research and Advisory Firm, Constellation Research, has published its 2022 Constellation ShortList™ for Digital Asset Management (DAM) and has named...
11
Feb
Evolution of Digital Asset Management: Connecting Teams
As Digital Asset Management (DAM) evolved to provide organizations more efficient processes in the creation, organization and delivery of content,...
20
Jan
The Evolution of Digital Asset Management: Innovating in Technology
Over time, Digital Asset Management (DAM) platforms have expanded in use cases, becoming powerful tools used for marketing, sales and...
30
Nov
The Evolution of Digital Asset Management: Expanding in Scope and Importance
While today’s marketers may be familiar with the significance and benefits that digital asset management (DAM) platforms bring to organizations,...
20
Oct
How Can DAM Help Marketers Respond to Google’s Third-Party Cookie Ban?
In 2023, Google’s long-awaited ban on third-party cookies will finally come into effect. The implications of this phase-out on businesses...
15
Sep
How to Stay in Control of Your Brand with DAM
Brand management is not only a critical practice in safeguarding the reputation of your business, but in building your brand’s...
29
Jul
Omnichannel Marketing and the Return to “Phygital” Shopping
Providing an integrated and personalized shopping experience to your customers is not just about being present on all online and...
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