Enhancing global communication: Web-to-Print translation services integrated directly into Wedia’s DAM

25 Apr


Written by

Louise McNutt




Enhancing global communication: Web-to-Print translation services integrated directly into Wedia’s DAM
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In an era where businesses are expanding globally and the digital landscape is evolving rapidly, effective communication becomes paramount. To penetrate diverse markets, countries, and territories successfully, content must be meticulously tailored to resonate with each unique culture. 

When distributing content across a variety of markets, countries and territories, in order for it to be successful it must be perfectly adapted for each culture. Images must as such be appropriate and the language used must take into account individual colloquialisms and specific spellings and expressions (American vs British English for example). 

At Wedia, our Digital Asset Management (DAM) system is a way of streamlining collaborative projects across teams, making it easier than ever before to store, manage and share various assets. With companies working across multi-location and multi-country teams, the need for assets available in a variety of languages becomes crucial.

Indeed, Wedia has enhanced its DAM system by integrating a cutting-edge Web-to-Print translation service, utilizing the sophisticated capabilities of DeepL. This innovative feature is designed to streamline the creation of print-ready materials such as leaflets, Point of Sale (POS) materials, and display items, all while ensuring high print quality. The Web-to-Print tool empowers users to effortlessly generate professional-grade printed collateral directly from the DAM system.

Here we explore why this was a logical expansion of the DAM platform. 

A new tool within the DAM environment

Previously, clients of Wedia’s DAM were able to manually change the language of any document in order for it to be adapted for each market. This process has now become even more seamless as Wedia has integrated DeepL translation into the DAM environment, meaning that at the click of a button, documents can be translated into a whole host of different languages. 

Country-specific teams can then adjust the text to make sure that it is correct and fits in with the tone of voice and ways of speaking of their market, but already the process is sped up. 

As many companies have specific language or terms that they use, this tool also allows clients to add a glossary of words or phrases to the Web-to-Print ability, resulting in the tool learning from these and automatically translating words or sentences in the way a company requires. 

Incorporating the concept of company-vetted glossaries, including brand names and claims, the tool enhances its Web-to-Print capability by enabling clients to integrate a bespoke dictionary of terms and expressions unique to their business. As a result, it learns from these inputs, ensuring that translations and content adaptations align precisely with the company's preferred terminology and messaging. This tailored approach guarantees consistency and accuracy in how brand-centric language is communicated across different platforms and markets

Enhanced analytics

With the Web-to-Print tool within the Wedia DAM, clients will be able to get an overview of how it is being used, helping them to understand how assets are being distributed across all markets and how useful this feature is to their teams.  

Let’s take time to understand the key benefits of Web-to-Print translation integrated into a DAM platform: 

The rise of globalization and the need for effective communication

Globalization has transformed the way businesses operate, creating opportunities to reach diverse markets. However, with this expansion comes the challenge of communicating effectively across languages and cultures. Web-to-Print translation services have become indispensable for organizations seeking to unite linguistic gaps and connect with international audiences.

Web-to-Print translation services: bridging language barriers

Web-to-Print translation services enable businesses to translate their content seamlessly from one language to another, ensuring that messages are accurately conveyed to diverse audiences. These services leverage advanced linguistic technologies, including machine translation and human editing, to provide accurate and culturally relevant translations. From marketing materials and product descriptions to website content, the scope of Web-to-Print translation services is vast, making them an essential component of global communication strategies.

The role of DAM platforms

As businesses generate an increasing amount of digital content, the need for effective content management becomes crucial. DAM platforms serve as centralized repositories for storing, organizing, and managing digital assets such as images, videos, documents, and more. DAM platforms enhance collaboration, reduce redundancy, and ensure brand consistency by providing a single source of truth for digital assets.

The synergy between Web-to-Print translation services and DAM platforms

The integration of Web-to-Print translation services with DAM platforms creates a powerful synergy that goes beyond mere translation. This collaboration addresses the complexities of managing multilingual content, while maintaining brand integrity and consistency across global markets.

Enhanced collaboration and workflow efficiency

The collaboration between Web-to-Print translation services and DAM platforms facilitates seamless communication and workflow efficiency. Teams can work collaboratively on translations, while having access to a centralized repository of digital assets. This integration reduces the risk of errors, eliminates duplication of efforts, and accelerates the time-to-market for localized content.

Consistent branding across cultures

Maintaining consistent branding is a challenge when expanding into global markets. Web-to-Print translation services, integrated with DAM platforms, enable businesses to enforce brand guidelines across different languages. By centralizing brand assets and ensuring that translated materials adhere to the brand's tone and style, organizations can build a strong and unified brand image globally.

Continually responding to the needs of our clients

The integration of the Web-to-Print translation service with Wedia’s DAM platform represents a new way for our clients to navigate global markets, helping to streamline multilingual content management and fostering collaboration.

Web-to-Print translation services play a vital role in overcoming language barriers, providing accurate and culturally relevant translations across various content types. When integrated with DAM platforms, this synergy accelerates time-to-market, reduces costs, and ensures consistent brand communication.

At Wedia, our DAM offering is constantly evolving as we aim to meet new ways of working within global companies and anticipate the changes that are on the horizon. 

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