What is metadata? What role does it play in DAM?
Metadata is a set of data that describes and provides information about other data; in the case of DAM, it...
20
May
Discover the universe of DAM and digital marketing!
06
May
Enterprise DAM, the ideal medium for an efficient workflow and collaboration
Simplify development of content until its validation, guarantee the traceability of versions...
22
Apr
Color psychology : How colors in your marketing influence the way customers buy
Colors elicit different emotions in people and can be the deciding factor on whether you buy a product or have...
15
Apr
DAM for retail: a key ally in the customer experience
In the unprecedented context of the ongoing pandemic, the retail sector has been forced to adapt, shifting its focus to...
08
Apr
Prepare your post-COVID marketing strategy thanks to Digital Asset Management
What is going to happen when the pandemic is over? When entering the post-COVID-19 era, you want to come in...
30
Mar
Infographic: The most popular asset formats you can find within a DAM
When it comes to digital assets, there are a number of resources available for use. As a marketing expert, you...
17
Mar
DAM for Manufacturing Brands: A Sales Accelerator
Digital Asset Management for the manufacturing industry is a tremendous sales accelerator. This sector features a very large number of...
11
Mar
Headless architecture and APIs, the 2 pillars of DAM integrability
To carry out its mission as the ”Single Source of Truth” for media, a DAM must be able to integrate...
23
Feb
DAM for the CPG Industry : A Must-Have Tool for Consumer Packaged Goods Brands
How can Digital Asset Management (DAM) for the CPG industry address the specific challenges of product marketing? Challenges that call...
17
Feb
Why should you use an Enterprise DAM? 7 High-Value DAM Use Cases
Let’s take a closer look at some of the top enterprise DAM use cases. The customer lifecycle and purchase path...
12
Feb
How to Create and Update Assets from your DAM within Adobe Creative Cloud with Wedia Content Picker Adobe Edition
Marketing and creative teams need to create and update content daily. How can brands ensure these creative workflows are as...
29
Jan
How Wedia Adapted in 2020 and Got Ready for 2021: An Interview with Nicolas Boutet, Wedia CEO
From transitioning towards home office to moving business online and accelerating digital transformation efforts, 2020 has had a significant impact...
18
Jan
The 3 Wedia articles you shouldn’t miss from 2020
Like at the start of every year, Wedia proposes you to look back at the articles you may have missed...
22
Dec
How to easily index your media using Wedia DAM AI indexing Services
As your media library grows, so does the work needed to sort through it. But that’s work you no longer...
15
Dec
Wedia listed in Gartner’s 2020 Market Guide for Digital Asset Management and Marketing Technology Vendor Guide
Wedia has been recognized by Gartner in their 2020 Market Guide for Digital Asset Management as well as the Gartner...
07
Dec
Five Questions to Ask Yourself to Measure the Success of your DAM Project: KPIs and ROI
How do you measure the success of a DAM project? What are your key performance indicators (KPIs)? And how do...
26
Nov
DAM: Five Questions You Should Ask Yourself for a Successful Digital Asset Management Project
Implementing a DAM in your company will certainly save you time and money but only if you evaluate your project...
19
Nov
How to Engage Website Visitors with Mixed Media Playlists Created from your DAM
Rich media like videos, photos or 3D images are valuable marketing assets, as they leave a much more lasting impression...
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