3 Examples of Hyper Personalized Marketing Campaigns
Creating personalized customer experiences has become a winning strategy for brands in engaging customers with their brands and products. In...
20
Jul
Discover the universe of DAM, MRM and digital marketing!
07
Jul
Driving Automotive Sales with an Enterprise DAM
Digital transformation has radically changed the car buyer journey. However, automotive marketing remains fundamentally image driven. Car marketers are under...
24
Jun
Martech stack and product marketing teams: DAM and PIM at the heart of the organization
As product marketing teams continue and even accelerate their digital transformation, the tools related to their activities are multiplying, creating...
16
Jun
Supporting Your Personalization Strategies With a DAM
From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...
08
Jun
Brand Portal versus Enterprise DAM: Understanding the differences
There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content. It can...
27
May
Infographic: Acceleration of e-commerce during COVID-19
As non-essential shops closed and stay-at-home orders were issued, COVID-19 forced businesses around the world to quickly adapt and respond...
18
May
Supporting your Image SEO Strategy with a DAM
Images and videos are playing an increasingly important role in SEO. We look at how search engines see your images,...
11
May
The Digital Workplace and Cloud Marketing Stack at the time of Home Office
In just two months, a global health pandemic made remote work “the new normal.” But while some companies were better...
22
Apr
The 3 main administrative tasks in a DAM
A DAM solution is a powerful tool that allows you to organize and share your assets in the most efficient...
16
Apr
Wedia DAM: infographic of key figures from 2019 to 2020
We have collected various data and statistics representative of Wedia's Digital Asset Management and Marketing Resource Management solutions to create...
08
Apr
Wedia recognized in The Gartner Digital Commerce Vendor Guide, 2020
Wedia has been recognized by Gartner in their 2020 “Gartner Digital Commerce Vendor Guide” for its Digital Asset Management (DAM)...
25
Mar
4 Steps to Prepare your Web to Print Project
According to the World Trade Organization (WTO), more than 75% of worldwide sales today flow through channels. Indirect or “channel...
16
Mar
7 websites for graphic inspiration
Design plays a crucial role in many areas and digital marketing is no longer imaginable without it. Thus, approaches such...
06
Mar
Wedia included in The Forrester Wave ™: Marketing Resource Management, Q1 2020
Leading independent global research and advisory firm, Forrester, included Wedia in its recent publication, The Forrester Wave™: Marketing Resource Management, Q1...
25
Feb
Wedia at DAM New York 2020 on April 14 & 15
Henry Stewart's DAM NY 2020, originally planned to take place on April 14 & 15 in New York City, has...
19
Feb
Marketing Roles in 2020: Part Two, Communicators, Strategists and Analysts
Let’s continue our review of the digital marketing roles in 2020. After introducing you to the creative group, we will now...
13
Feb
3 challenges marketers in the financial services industry face
and constant market disruption, and thus have to adapt at a quick pace. What works today might not work anymore...
06
Feb
Overview of Marketing Roles in 2020: Part One, the Creative Group
How about we talk a little bit about you, your marketing organization in 2020 and the different roles that make...
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