In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a result of the salesperson’s talent. Online, the same principle applies. It’s essential to ensure that Internet users are able to navigate seamlessly between the brand...
Many large groups use distributed marketing, offering their subsidiaries campaign collateral for local repurposing. We’ve already talked about the many advantages that a DAM system, especially in terms of brand management. Today we’re going to concentrate on one of the unexpected benefits – namely, activating...
What is a thesaurus? Considering that a DAM manages thousands of assets (photos, videos, logos, etc.), it’s easy to understand how important it is not just to organize them well, but also to name them well so that collaborators can easily find what they need. And this,...
Marketing Resource Management solutions offer editorial calendar adapted to marketing activities. That allow you to direct the production of content and organize its distribution.With the rapid expansion of digital media, it’s essential for marketers to publish an increasing amount of content (posts on social media,...
When it comes to brand management, you often hear the terms Brand Platform and Brand Center. But it isn’t always easy to understand what they really mean. That’s why we’d like to dedicate this post to explaining the differences between the two. And the features specific...
Due to the rapid expansion of digital media, communications departments are constantly introducing new ways of creating and distributing content. As a result, they are turning into true press agency. A shift that requires major organizational changes, with new tasks arising around:planning editorial topics, ...
The heritage vision in a MRM solution We talk regularly on this blog about the benefits to using a Marketing Resource Management solution to centralize your digital assets (photos, videos, but also finished materials or models). And to share them internally and externally and to distribute...
DAM, WCM, MRM: each day seems to bring us new marketing and communication software. Sometimes even CIOs do not know how to find and avoid duplication in terms of features and uses. Here is a short glossary to help you see more clearly and choose...
No matter what the product support (brochure, newsletter, web page or iPad catalog ...
