Use the resources of different countries Your regional and international subsidiaries are a tremendous source of information. But also of good ideas for energizing your brand image and inspiring the creation of new products. Indeed, who better suited to talk about your brand than those who...
What is Marketing Resource Management? Not everyone in marketing and communications is necessarily familiar with the term Marketing Resource Management (MRM). Analysts, such as Gartner or Gleanster, provide a definition of MRM and have established the scope of its activities.Marketing Resource Management (MRM) is a series of processes and...
Your photo rights are updated? Your media library no doubt contains a substantial volume of photos. Managing the usage rights to these images can quickly become daunting if you try to do it manually.How can you make sure your photos are all legally up to date...
Which usages for Web-to-Print? Web-to-Print particularly concerns the creation of commercial documents (flyers, brochures, product descriptions), catalogs, and point-of-sale (POS) material. In fact, the latter is often the reason our clients choose to implement a solution.But there’s a lot more print collateral in a company than classic POS...
Which Wedia features for your internal newsletter? What do you do when you want to inform an entire department about a new development? Or even your entire company? No doubt you send out a newsletter specially dedicated to the occasion.All companies send external newsletters (to existing...
Stock and manage Internet users videos in your DAM If you type “Test Actifry” into the Google search bar, you’ll get more than 97,000 videos of users testing this fryer by the brand Seb.This user-generated content is a vast information resource for all marketers and, in...
In the physical world, we enter a store thanks to brand communication. And we leave it with purchases as a result of the salesperson’s talent. Online, the same principle applies. It’s essential to ensure that Internet users are able to navigate seamlessly between the brand...
Many large groups use distributed marketing, offering their subsidiaries campaign collateral for local repurposing. We’ve already talked about the many advantages that a DAM system, especially in terms of brand management. Today we’re going to concentrate on one of the unexpected benefits – namely, activating...
What is a thesaurus? Considering that a DAM manages thousands of assets (photos, videos, logos, etc.), it’s easy to understand how important it is not just to organize them well, but also to name them well so that collaborators can easily find what they need. And this,...
Marketing Resource Management solutions offer editorial calendar adapted to marketing activities. That allow you to direct the production of content and organize its distribution.With the rapid expansion of digital media, it’s essential for marketers to publish an increasing amount of content (posts on social media,...
