Digital Marketing: Concepts easily explained with Wiki Wedia
DAM, MRM, Inbound vs. Outbound Marketing. What do these terms mean and why are they important? What are their differences...
21
May
Discover the universe of DAM, MRM and digital marketing!
06
May
Whether your visitors are connected or anonymous, to optimize their experience, rely first on your media
It is a fact: the "user journey" is becoming more and more difficult to map. And the GDPR further complicates...
26
Apr
4 steps to kick off your DAM project
DAM solutions play an important part in today’s toolkit of digital marketers - they have earned their spot next to...
10
Apr
Why has Digital eXperience Management become indispensable to content scoring?
At the crossroads of user context and content, DXM is well positioned to provide an accurate measure of performance. “Better understanding...
27
Mar
How to regain control of your images
Visual assets have become increasingly important for companies’ marketing activities. While they have full control over the creation and distribution...
14
Mar
Wedia listed in Forrester Now Tech Digital Asset Management For Customer Experience, Q1 2019
Leading global research and advisory firm, Forrester, listed Wedia in its recent publication: Now Tech Digital Asset Management for Customer...
12
Mar
Wedia Hosting Services: Going ‘Multi-Cloud’ with AWS and Azure
Interview with Pierre Chouteau, Wedia's Cloud Architect When it comes to cloud service providers (CSPs) – companies that offer storage or...
06
Mar
The 3 challenges of contextual content adaptation
How can you personalize the digital experience while taking advantage of the content? Digital eXperience Management (DXM) answers this question. While...
14
Feb
DXM, DAM, CMS… Which role does each one have in ensuring the best possible experience for your audiences?
How can you create a digital experience that makes the most of your assets and knowledge of your audiences? How...
01
Feb
Digital eXperience Management: what role does dynamic content play?
Proposing the right content to the right person at the right moment in the best possible conditions. That’s the challenge...
09
Jan
Wedia is listed in Gartner’s 2018 Market Guide for Distributed Marketing Platforms
In November 2018, leading research and advisory company Gartner, published its latest Market Guide for Distributed Marketing platforms. We are...
28
Dec
The top 3 Wedia blog posts of 2018
The year is coming to its end. It's a good opportunity to take some time to look back at 2018....
19
Dec
Does Santa Claus use a DAM solution?
Last week the daughter of a coworker visited the office. While we were talking and explaining what we do everyday...
22
Nov
Wedia R&D Anticipates the Usage of Tomorrow and Innovates for the Future of Marketing Resource Management
The management of marketing assets is now a fundamental discipline in the triangle of Communications, Marketing and Sales. Classic Digital...
19
Oct
The 3 Attributes of an MRM Retail Platform
With multiple brand names, stores in several countries and an omnichannel customer relationship, MRM plays a key role in the...
28
Sep
To Measure the True Level of Engagement of Your Content, Consider Using ‘Content Scoring’
In 2018, counting the number of views or assessing the bounce rate is no longer enough. Maximising your content performance...
11
Sep
Creating a Successful MRM Project: 3 Questions for Sébastien Levy
Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including...
27
Aug
Indexing, the often underestimated field of Marketing Resource Management
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of...
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