Blog - Page 5 of 5

03 Jan Brand Center versus Brand Platform : what’s the difference?

Posted at 10:12h in Brand Content by Faustine Mariel

When it comes to brand management, you often hear the terms Brand Platform and Brand Center. But it isn’t always easy to understand what they really mean. That’s why we’d like to dedicate this post to explaining the differences between the two. And the features specific...

25 Sep When the communications department becomes an internal press agency

Posted at 09:55h in Brand Content by Faustine Mariel

Due to the rapid expansion of digital media, communications departments are constantly introducing new ways of creating and distributing content. As a result, they are turning into true press agency. A shift that requires major organizational changes, with new tasks arising around:planning editorial topics, ...

17 Jul The unexpected benefits of a Marketing Resource Management solution and the heritage vision of it’s marketing and communication campaigns

Posted at 12:29h in Non classé by Faustine Mariel

The heritage vision in a MRM solution We talk regularly on this blog about the benefits to using a Marketing Resource Management solution to centralize your digital assets (photos, videos, but also finished materials or models). And to share them internally and externally and to distribute...

10 Jun Little glossary of usage terms for Marketing and Communication Directors

Posted at 15:33h in Brand Content by Faustine Mariel

DAM, WCM, MRM: each day seems to bring us new marketing and communication software. Sometimes even CIOs do not know how to find and avoid duplication in terms of features and uses. Here is a short glossary to help you see more clearly and choose...