What's the carbon footprint of your digital assets?

12 Oct


Written by

Louise McNutt




What's the carbon footprint of your digital assets?
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We know that climate change and its environmental implications are a pressing concern for many across the planet. Indeed, people in  Taiwan (80%), Italy (75%), France (74%), Spain (73%), South Korea (71%) and Japan (70%) see climate change as a very serious problem.

Subsequently companies across the world have begun to incorporate climate actions into their Corporate Social Responsibility (CSR) strategies, carrying out a number of initiatives which look to reduce their carbon footprint. 

As businesses and individuals work to understand their impact and address how they can make changes, one area which is often overlooked is the impact of digital technologies. Whilst a number of new technologies has been created to help reduce our physical carbon footprint, the reliance on extra storage, electricity and infrastructure is not without its own environmental impact. 

From everyday actions like sending an email to using cloud storage, in this infographic we look at the real consequences on our planet that these digital tools can have.


Carbon footprint of your assets

Considering the environmental effects caused by digital technology is still relatively new and we must learn how to balance the positive changes that tools such as Artificial Intelligence (AI) and data can have for us versus the damage they can do. 

Software  such as a Digital Asset Management (DAM) system can help large organisations reduce their carbon footprint through removing duplicates, streamlining their publishing processes and monitoring their activities to ensure they aren’t creating unnecessary content that doesn’t appeal to their audiences. 

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