Who said that "sobriety" has to mean "limited"? On the contrary, we believe that it can mean "opportunities"!
At a time of dramatic advances in technological innovation and with the challenge of the environmental emergency, the digital sector raises many questions and is inherently paradoxical: is it destructive or full of promise?
Ultimately, clear courses of action will help you to find the best compromise between consumer expectations of brands and increasingly stringent environmental requirements, to make the most informed choices for your digital strategy.
Inside the guide you'll find:
- Digital sobriety: a growing concern for brands
- Digital marketing trends that are on the rise: new challenges for brands
- 8 tips to integrate sobriety into your digital strategy
- Wedia, an innovative solution that supports your digital sobriety approach