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Brand Content

A DAM platform might just be the key to supporting your brand content.

Latest articles

Not Just Managing Assets, But Driving Growth: Wedia’s Take on DAM

Not Just Managing Assets, But Driving Growth: Wedia’s Take on DAM

Discover why Forrester named Wedia a key player in Digital Asset Management. Learn how modern DAM drives ROI, brand complianc

by

Steffin Abraham

,

1 Oct

2025

DAM
Article
Wedia can support your High-Volume Commerce with Ease

Wedia can support your High-Volume Commerce with Ease

High-volume commerce demands speed, scale, and ROI. Discover why DAM is critical, validated by Constellation recognition.

by

Steffin Abraham

,

24 Sep

2025

generative AI
Hyper Personalization
Technology
DAM
Article
Generative AI and DAM: a new era for creating content

Generative AI and DAM: a new era for creating content

Discover how Generative AI and DAM empower brands in 2025 to deliver hyper-personalized, scalable, and compliant content.

by

Steffin Abraham

,

18 Sep

2025

generative AI
Hyper Personalization
Technology
DAM
Article
Optimizing the Digital Content Lifecycle: Efficiency, ROI & Sustainability for 2025

Optimizing the Digital Content Lifecycle: Efficiency, ROI & Sustainability for 2025

Discover how to manage your digital content lifecycle to boost ROI and reduce your carbon footprint.

by

Steffin Abraham

,

29 Jul

2025

Sustainable marketing
Wedia DAM
Content marketing
Article
AI as a Cultural Translator: Bridging Localization Gaps in Global Campaigns

AI as a Cultural Translator: Bridging Localization Gaps in Global Campaigns

Localize global campaigns with AI. Adapt content and visuals by culture, tone, and region at scale.

by

Bella Foxwell

,

2 Jul

2025

Article
Wedia
Struggling to Choose a DAM Solution? This Self-Assessment Can Help

Struggling to Choose a DAM Solution? This Self-Assessment Can Help

Find the right DAM system with our 16-question self-assessment. Identify key features to optimize your content workflows.

by

Steffin Abraham

,

6 Jun

2025

Article
Wedia
What is the environmental impact of digital technology?

What is the environmental impact of digital technology?

Discover the environmental impact of digital technology and how adopting digital sobriety can reduce your carbon footprint.

by

Louise McNutt

,

7 May

2025

Digital Sobriety
Sustainable marketing
DAM
Digital Asset Management
Streamlining Digital Asset Management: Groupe Cofel's Success Story with Wedia

Streamlining Digital Asset Management: Groupe Cofel's Success Story with Wedia

Groupe Cofel streamlined operations and boosted efficiency with Wedia's DAM, enhancing collaboration and time-to-market.

by

Steffin Abraham

,

22 Jan

2025

Article
Use Cases
How consumers are embracing AI and what brands can do to capitalize on it

How consumers are embracing AI and what brands can do to capitalize on it

Discover how AI tools like chatbots, AR/VR, and predictive analytics transform consumer experiences and boost brand loyalty.

by

Bella Foxwell

,

15 Jan

2025

Article

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