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BANKING & INSURANCE: How to meet challenges related to digital transformation, changing consumer behaviors and regulations for financial services marketers
More than 10 years after the start of the economic crisis, the financial industry is facing several challenges such as the use of new technologies, a growing number of FinTechs that are disrupting the market, and new customer demands and habits.
A Digital Asset Management (DAM) solution is useful, but today marketing teams in the financial services industry need to go even further. In order to meet customer needs, they need to complement this with a Distributed Marketing Management (DMM) approach to provide more power to local teams without ever losing control and quality.
Our customers’ stories tell ours better than we do. Here is a success story to discover in practice and in numbers, the benefits of the Wedia solution.
Client:
A leading bank in France
Their need:
In order to more effectively manage its marketing campaigns and streamline its content creation and production processes, the desired solution needed to address two main challenges:
Control what is distributed by the various webmasters, community managers and communicators.
Comply with regulatory obligations, allow monitoring by legal, risk and compliance managers in the content validation process.
The benefits of the Wedia DAM solution:
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