Digital Asset Management forthe Banking and Insurance sector

BANKING & INSURANCE: How to meet challenges related to digital transformation, changing consumer behaviors and regulations for financial services marketers

Meet the challenges of digital transformation with a DAM solution for financial services

The financial services industry continues to undergo digital transformation under increasing pressure from new entrants and market liberalization. Omnichannel and digitalization of marketing within an ever-stricter regulatory framework have made technical execution even more complex.

AT AN EMPLOYEE SAVINGS SPECIALIST

“Within an employee savings specialist, nearly 100,000 documents are designed in a way that is consistent with the branding and complies with regulations”.

Digital Leader

A PLAYER IN THE
ASSET MANAGEMENT INDUSTRY

“Thanks to the Wedia solution, we were able to manage our editorial planning of marketing campaigns with creative briefs and corrections, plan approval workflows and open a "single source of truth" (SSOT) media center, with renderings for all media types”.

Marketing and Communications Director

DAM, a key ally in the new competition to meet today’s digital challenges and deliver an efficient, consistent and compliant customer experience

More than 10 years after the start of the economic crisis, the financial industry is facing several challenges such as the use of new technologies, a growing number of FinTechs that are disrupting the market, and new customer demands and habits.

6 major challenges for the banking and insurance sector

Face open banking and new competitors (neo banks, fintech or insurtech startups) by accelerating marketing adaptation and the evolution of messages and tone.
Conquer new customers in an even more competitive context by addressing each target (and generation) on its preferred channel.
Manage an increased risk of churn by personalizing content for each audience.

Heavily work on the attractiveness of the brand through a consistent and visually appealing brand experience.
Deploy its brand in an omnichannel context across a large volume of documents.
Manage “legacy” systems: find spare parts, disappearance of skills, switch applications, processes, services and data to new systems and the cloud etc.

Wedia DAM helps you meet your new marketing challenges

A Digital Asset Management (DAM) solution is useful, but today marketing teams in the financial services industry need to go even further. In order to meet customer needs, they need to complement this with a Distributed Marketing Management (DMM) approach to provide more power to local teams without ever losing control and quality.

6 main benefits for banks and insurance companies

Equip subsidiaries, branches and other entities with a true distributed marketing tool to allow them to use the right branded content for their own business.
Support your digitalization.
Facilitate the management and grouping of the very wide variety of content you produce (retractable banners, video, print, web, apps…).
Ensure accurate validation circuits for all documentation presented to the public and record all revisions to ensure traceability of exchanges, in accordance with various regulations.

Reduce your content production costs and improve your marketing performance with a distributed marketing strategy
Bring together different software modules, processes and principles through MRM, such as content management, adherence to brand guidelines, creative workflow support, template provisioning, Distributed Marketing Management and Digital eXperience Management, to name a few.

Wedia DAM success stories in the banking and insurance sector

Our customers’ stories tell ours better than we do. Here is a success story to discover in practice and in numbers, the benefits of the Wedia solution.

Client:

A leading bank in France

Their need:

In order to more effectively manage its marketing campaigns and streamline its content creation and production processes, the desired solution needed to address two main challenges:

Control what is distributed by the various webmasters, community managers and communicators.
Comply with regulatory obligations, allow monitoring by legal, risk and compliance managers in the content validation process.

The benefits of the Wedia DAM solution:

1 Improve collaboration : A single solution for the group with a significant improvement in communication efficiency by organizing the planning and frequency of marketing campaigns.
2 Synchronize publications across channels : Streamline the creation and distribution of content to feed traditional and digital media, with automated distribution when assets are updated.
3 Ensure brand consistency : Brand activation is optimized by ensuring message consistency for each channel and providing statistical reporting to help marketing teams measure the performance of content and their marketing materials.

“Thanks to the Wedia solution, we were able to manage our editorial planning of marketing campaigns with creative briefs and corrections, plan approval workflows and open a « single source of truth » (SSOT) media center, with renderings for all media types”. Marketing and Communication Director