DAM, orchestrating a stand-out customer experience
As a CPG player, you can count on Wedia’s DAM solution to help you deliver a seamless, omnichannel experience (eCommerce, distributors, eRetailers, influencers etc.) for all your customers.
Digital Asset Management for the Consumer Goods Sector – CPG
CONSUMER GOODS: how to ensure a successful omnichannel consumer experience despite a multitude of sales channels
Evaluate the benefits of DAM for your business with a Wedia expert
Streamline production to bring personalized content to market faster, create an engaging customer experience and have an overview of all your content, schedules and investments… Accurately monitor how official visuals are adopted by distributors and strengthen control over product images and the end-user’s experience of brands. A Digital Asset Management (DAM) tool provides all these benefits and more for the consumer goods sector.
SPECIALITIES AND DAIRY PRODUCTS
Product Leader
INDUSTRIAL PLAYER IN THE
CONSUMER PRODUCTS SECTOR
Digital Leader
7 MAJOR MARKETING CHALLENGES FOR THE CPG SECTOR
- How to support new digital players, such as marketplaces or customer-centric pure players, who are shaking up the sector and distributing your products.
- How to organize distributed marketing efficiently when you are a manufacturer relying on a network of partners or distributors.
- How to automate the production process for content and media and make sharing easier.
- How to generate the alternatives required for each distributor, marketplace, drive etc…
- How to offer the best hero image (Mobile Ready Hero Image – MRHI) for your products on each device (smartphone, tablet etc.).
- How to ensure that marketing teams, often in the 4 corners of the globe, can quickly find the visual they’re looking for.
- How to respond effectively to the new omnichannel shopping experience, particularly now that Covid-19 has accelerated the trend toward eCommerce.
Wedia’s DAM, a centralized source for all your content
Our DAM solution accelerates your digital transformation and exceeds consumer expectations for consumer products.
7 KEY BENEFITS FOR THE CPG SECTOR
- The Single Source of Truth performs its key function. In other words, the DAM curates and facilitates the localization of assets – images, videos, marketing materials – so teams can confidently work with them.
- Content and search functions are categorized for quick access to product packshots, campaign visuals etc…
- Productivity is improved by integrating the DAM with existing PIM (Product Information Management) solutions and brand or distributor eCommerce sites.
- Distributed marketing tools for brands means the content chain is never broken and you can keep supplying your networks of partners and franchisees using a solution that can provide them with customizable print and digital material.
- Brands can understand how teams are using the different content available to them.
- Release times in multiple markets are improved.
- Fast, perfectly optimized and user-friendly tools effectively organize your communication and product marketing strategy.
Wedia DAM success stories in CPG
Our customers can tell our story better than we can. Here’s a success story to find out more about the benefits of the Wedia solution in practice and in figures.
Client:
A world leader in cheese specialties.
The Need:
The group wanted to support its subsidiaries and distribution partners by implementing a tool to easily store, categorize, search, share and distribute all types of media: videos, recipe visuals, packshots, logos, TV copy etc. in 120 countries.
The benefits of Wedia’s DAM solution:
- 1 One single repository for the whole group: The new DAM platform centralizes more than 2,000 pieces of digital marketing and packaging content for the group’s 29 brands and can be accessed by 11,000 employees.
- 2 Greater consistency and compliance: By hosting validated content and related copyright information, the solution ensures that the latest versions are used without copyright infringement. It also provides better brand consistency across multiple marketing channels.
- 3 Optimized digital experience: By simplifying sharing and automating distribution to internal websites and external websites in particular, the group is able to foster better collaboration between teams, improve sales channels, make e-Commerce more efficient and streamline the costs associated with content multiplication.
“Thanks to Wedia’s DAM, we were able to connect this new media library to the various websites of the group's brands and to our customers’ e-Commerce sites”.
Product Leader
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