Digital Asset Management for the Life Sciences Industry

Deploy campaigns and distribute your marketing content while respecting regulatory constraints

Discover the benefits of Digital Asset Management for pharmaceutical and medical devices brands

It is one of the most regulated sectors: the life sciences industry must communicate according to precise rules that often differ from one country to another. Depending on the regulatory body (FDA etc), the country, or even type of product, the line between claims, advertising, and information must be strictly observed. This has a very concrete consequence: each marketing or communication content is subject to a very strict review and approval cycle.
Wedia - Discover the benefits of Digital Asset Management for the pharmaceutical industry

Wedia - DAM: A PHARMACEUTICAL GROUP A PHARMACEUTICAL GROUP “Thanks to Wedia's DAM we have simplified the search and sharing of visuals to all of our 13,500 employees and to the various external stakeholders (distributors, pharmacists, e-retailers ...). We have been able to quadruple the number of sales kit templates without additional resources and increased to more than 3,000 executions of these templates, guaranteeing the legal compliance of the content”.


Digital DAM Project Manager
Wedia - DAM: 2nd LARGEST DERMO-COSMETIC LABORATORY IN THE WORLD 2nd LARGEST DERMO-COSMETIC
AND PHARMACEUTICAL GROUP
IN THE WORLD
“The world's 2nd largest dermo-cosmetic laboratory stores and centralizes over 65,000 pieces of marketing content for 10 key brands, and achieves up to 40% savings by simplifying the search, reuse and sharing of marketing and visual content for over 1600 users”.


DAM Project Manager
Wedia - DAM: Guarantee the integrity of your content

Guarantee the integrity of your content

 

As a player in the life sciences industry, your communication must be particularly accurate and must meet very restrictive standards. DAM is there to help you closely monitor the validation cycle of all your content, and thus protect your reputation.

7 major challenges for the LIFE SCIENCES industry
  • Communicate within strict constraints depending on the country, to never cross the line between advertising, claim and information.
  • Follow a demanding validation cycle for each marketing or communication content.
  • Accelerate the availability of marketing content.
Wedia - DAM: 7 MAJOR CHALLENGES FOR THE PHARMACEUTICAL INDUSTRY
Wedia - DAM: 7 MAJOR CHALLENGES FOR THE PHARMACEUTICAL INDUSTRY
  • Manage a large volume of content, as documentation and brochures are produced in multiple forms, in different languages and for several markets.
  • Guarantee brand safety.
  • Reinforce the employer brand and ensure that all employees share the same messages.
  • Strictly respect the legislation in force.

The Wedia DAM: your “Single source of Truth” makes your life easier

 

With our DAM solution as your single source, you make it easy and secure to create and distribute all your content.

 

The Wedia DAM: your “Single source of Truth” makes your life easier
7 main benefits of DAM for the pharmaceutical sector
  • Segment content with fine-grained authorization management and provide quick and easy access to the right content, including for PR agencies.
  • Set up customized workflows according to multiple rules (nature of products, regulations, typology of content and media) to involve experts but also legal specialists.
  • Easily compare versions of documents.
Wedia - DAM: 7 MAIN BENEFITS OF DAM FOR THE PHARMACEUTICAL SECTOR
Wedia - DAM: 7 MAIN BENEFITS OF DAM FOR THE PHARMACEUTICAL SECTOR
  • Link content to master documents that contain validated scientific information.
  • Authenticate stakeholders by using electronic signatures.
  • Guarantee the integrity of content and the traceability of revisions.
  • From this single library (Single source of Truth), control the distribution of documents, visuals and videos through personalized players across all channels, from corporate website to social networks.

Wedia DAM success stories in the pharmaceutical industry

Our customers’ stories are the most valuable. Here is a success story to discover in practice and in numbers, the benefits of the Wedia solution.

 

Client:

A large private French pharmaceutical group.

 

The Need:

The company was looking for a platform that could serve as a single repository to store and centralize its marketing content (photos, illustrations, videos, documentations…). This solution also had to be integrated into a more global information system, including a CRM and a PIM. With the requirements of more than 40 subsidiaries and the marketing of its products in 130 countries, the new DAM platform had to offer multilingual management facilitating the adaptation of media and their presentation on all the group’s websites.

 

The benefits of the Wedia DAM solution:

 

  • 1 Save time: The solution allows the group’s employees to save time finding content and let’s them focus on higher value-added tasks. In a user-friendly environment, simpler searches and more efficient sharing contribute to faster production.
  • 2 Ensuring brand consistency: This unique platform allows the group’s employees to use visuals that have been created or validated by headquarters and are consistent with the brand identity. The group also reduces potential legal risks of non-compliance with image rights, copyright or intellectual property rights.
  • 3 Reduce production costs: By simplifying the search and sharing of digital content, the Digital Asset Management solution enables the company to generate substantial savings on content development and adaptation budgets. This represents a volume of 65,000 assets for the group’s 10 brands.
“We now have a customizable, scalable solution that is adapted to our needs and specificities. It's also intuitive enough for our employees and partners to find our brand content on their own”. Digital DAM Project Manager
Wedia - Testimonial

To find out more

Wedia - helpful Marketing Resources: Case studies
Case studies:Download our detailed case studies

We are proud to work with some of the most famous global brands. Read about how we support our customers’ marketing journeys in our customer success stories...

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Request a demo:Discover the different modules of our solution

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