Digital Leader
HOME IMPROVEMENT
AND DIY
DAM project manager
Digital Asset Management for Distribution & Retail
RETAIL: Engage your customers with personalized product visuals and create a unique digital user experience
Evaluate the benefits of DAM for your business with a Wedia expert
Personalize your visual content and measure its impact on the online shopping experience. Gain consistency between your physical stores and eCommerce sites. Quickly and easily collect content from your suppliers and/or visual content providers (own brand products). Reduce the time to market a product. Use the power of 360° videos and content, Be GS1 compatible…
Digital Leader
HOME IMPROVEMENT
AND DIY
DAM project manager
DAM at the heart of a successful customer experience
As a retailer or distributor, you can count on Wedia’s DAM solution to help you deliver consistent, omni-channel experiences to all your customers.
7 MAJOR MARKETING CHALLENGES FOR RETAILERS
- Accurately measure customer experiences and engagement with each piece of content.
- Strengthen your digital presence and bring your products to life online just like in stores.
- Digitize your stores and take advantage of “phygital” synergies to improve the customer experience.
- Renew the product offering more quickly and bring it to third-party platforms in the right format, while avoiding duplicate content.
- Deploy and test new content and new shopping experiences.
- Free up local organizations to support indirect sales networks.
- Make the buying journey more dynamic and personalized and orchestrate multi-channel consumer experiences on a large scale.
Wedia’s DAM boosts your daily life as a retailer
Our DAM solution speeds up the critical phases of your work to increase your sales.
7 KEY BENEFITS FOR THE RETAILERS
- Measure and record content performance and resulting sales.
- Organize and automate content production for all media required to ensure product visibility.
- Take advantage of a product view in the DAM, making it easier to prepare the visuals required for eCommerce and marketplace platforms and other sales channels.
- Generate alternative content more easily, especially to test its impact on the different stages of the buying journey, from emails to product pages.
- Promote a consistent customer experience for each brand and deliver a fully personalized user experience.
- Improve release times in multiple markets.
- Benefit from modern architecture, a business-optimized UX and first-class infrastructure.
Wedia DAM Success Stories in Retail and Specialty Distribution
Our customers can tell our story better than we can. Here’s a success story to find out more about the benefits of the Wedia solution in practice and in figures.
Client:
A leader in the sports industry.
Requirement:
A platform that is interoperable with a wider IT system, and that can be interfaced with an ERP system, a PIM marketing solution and more than 30 heterogenous CMS and e-commerce solutions.
The benefits of Wedia’s DAM solution:
- 1 +2 million assets managed via a single DAM system used by 20,000 people which can be used to upload 2,000 pieces of content and additional visuals every day.
- 2 Seamless distribution thanks to its uniformity across all CMS and e-commerce sites, which means tens of billions of images can be distributed every month.
- 3 Best in-class user experience providing complete control of content delivery from the DAM to all digital channels, using CDNs and an advanced content player.
“We were able to independently complete over 40 integrations with CMS and other components for our Martech stack thanks to Wedia’s API and the robustness of the solution”.
Digital leader
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