Bayer

German multinational pharmaceutical and life sciences company, Bayer decided to replace their former marketing and communication database with a new Digital Asset Management system.

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They were looking for a DAM provider that could support their specific needs:

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• Upgrade to a unique Single source of Truth for all media accessible to all employees
• Improved collaboration with partners (press, design companies, other internal Bayer portals)
• A seamless integration with Bayer’s existing MarTech Stack and brand univers

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