The challenge to Digital Asset Management

 

Brands face one major challenge: regaining full control of the management, organization and distribution of their content while embracing the rapid pace of digital marketing transformation. In today’s fast-moving world, driven by the advent of digital, mobile, and social networks, the quantity of assets and variety of formats that marketing and communications teams have to manage and produce has skyrocketed.

 

At the same time, many organizations are continuing to work with traditional methods & tools to manage their digital assets, making it particularly difficult to store, search, find, and share the specific assets they need. Inevitably, outdated asset management solutions lead to reduced performance, lower efficiency and a lack of ease and autonomy for users. Discover the Wedia Digital Asset Management module!

Wedia DAM module

Wedia’s Digital Asset Management (DAM) module has been designed with one simple idea in mind: be a central hub for all media, making it easy to manage millions of assets across teams, channels and markets every day.

 

Wedia worked diligently on User Interface and User Experience (UX) that ensures that any user can find any asset precisely, quickly, and with as few clicks as possible. With our Digital Asset Management module, you can share assets using a single link, integrate them into what you publish online, connect Microsoft PowerPoint to the DAM so you can simply drag and drop media into your presentation, and so on.

 

Designed for companies that want precise control over their assets, Wedia’s Digital Asset Management module makes it possible to customize approval workflows, prevent license misuse, and ensure that all content published is tracked and recorded.

 

Run as SaaS (software as a service), the cloud-native and full-web technology of Wedia’s Digital Asset Management module doesn’t need to be installed on a client or administrator’s computer, making it quick and easy to use on both a local and global scale.

We help brands manage, share and reuse all their digital assets from a single platform.

Your benefits with Digital Asset Management

Develop a Single-Source-Of-Truth (SSOT) asset library

 

A Single Source of Truth asset library creates a unique documentary reference for every asset, allowing you to find the right asset faster than ever. SSOT makes storing and organizing assets a snap, so that content can be built up and reused easily, with their associated usage rights, history and traceability.

 

Make content discovery easier and more efficient

 

In addition to indexing capabilities and advanced search functions, automated keywording allows you to automatically assign the best keywords to a new asset using machine learning.

Maximize content consistency

 

Users can rely on a single source of truth for any media they wish to display on mobile phones, tablets or websites, ensuring better brand consistency across all teams, markets, and channels.

 

Improve the MarCom user experience

 

Thanks to its user-friendly interface and amazing UX, Wedia’s DAM solution improves the MarCom user experience, saving time and effort in managing of digital assets.

Our story with Total

 

With 107,000 employees throughout 130 countries, TOTAL produces a vast quantity of photos and videos, both for internal users (communications advisors, marketers, etc.) and external ones (agencies, journalists, partners, etc.).

 

To streamline its assets management process, TOTAL chose the Digital Asset Management module from Wedia, which it was able to integrate completely into its websites.

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Digital Asset Management

Download our free RFI template for DAM projects here.

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