The challenge to Digital Asset Management

 

Brands face one major challenge: regaining full control of the management, organization and distribution of their content, these are the main missions of Digital Asset Management, while embracing the rapid pace of digital marketing transformation. In today’s fast-moving world, driven by the advent of digital, mobile, and social networks, the quantity of assets and variety of formats that marketing and communications teams have to manage and produce has skyrocketed.

 

At the same time, many organizations are continuing to work with traditional methods & tools to manage their digital assets, making it particularly difficult to store, search, find, and share the specific assets they need. Inevitably, outdated asset management solutions lead to reduced performance, lower efficiency and a lack of ease and autonomy for users. Discover the Wedia Digital Asset Management module!

Wedia DAM module

Wedia’s Digital Asset Management (DAM) module has been designed with one simple idea in mind: be a central hub for all media, making it easy to manage millions of assets across teams, channels and markets every day.

 

Wedia worked diligently on User Interface and User Experience (UX) that ensures that any user can find any asset precisely, quickly, and with as few clicks as possible. With our Digital Asset Management module, you can share assets using a single link, integrate them into what you publish online, connect Microsoft PowerPoint to the DAM so you can simply drag and drop media into your presentation, and so on.

 

Designed for companies that want precise control over their assets, Wedia’s Digital Asset Management module makes it possible to customize approval workflows, prevent license misuse, and ensure that all content published is tracked and recorded.

 

Run as SaaS (software as a service), the cloud-native and full-web technology of Wedia’s Digital Asset Management module doesn’t need to be installed on a client or administrator’s computer, making it quick and easy to use on both a local and global scale.

We help brands manage, share and reuse all their digital assets from a single platform.

Your benefits with Digital Asset Management

Develop a Single-Source-Of-Truth (SSOT) asset library

 

A Single Source of Truth asset library creates a unique documentary reference for every asset, allowing you to find the right asset faster than ever. SSOT makes storing and organizing assets a snap, so that content can be built up and reused easily, with their associated usage rights, history and traceability.

 

Make content discovery easier and more efficient

 

In addition to indexing capabilities and advanced search functions, automated keywording allows you to automatically assign the best keywords to a new asset using machine learning.

Maximize content consistency

 

Users can rely on a single source of truth for any media they wish to display on mobile phones, tablets or websites, ensuring better brand consistency across all teams, markets, and channels.

 

Improve the MarCom user experience

 

Thanks to its user-friendly interface and amazing UX, Wedia’s DAM solution improves the MarCom user experience, saving time and effort in managing of digital assets.

Our story with Total

 

With 107,000 employees throughout 130 countries, TOTAL produces a vast quantity of photos and videos, both for internal users (communications advisors, marketers, etc.) and external ones (agencies, journalists, partners, etc.).

 

To streamline its assets management process, TOTAL chose the Digital Asset Management module from Wedia, which it was able to integrate completely into its websites.

Find out more about our solution?

Digital Asset Management: A first introduction to the concept

Digital Asset Management (DAM) brings together a set of functionalities that help companies organize, store and share their digital assets. It plays an essential role in any content marketing strategy. The main objective of a DAM solution is to help a company make the most of the various media files available to it (images, videos, audio recordings, 3D files, 360° images and videos etc.). Over the years, Digital Asset Management solutions have been enhanced with numerous functionalities, becoming true collaborative platforms equally adapted to companies in the B2C, B2B or B2B2C sectors.

With the increasing diversity and volume of marketing content, it is crucial to efficiently coordinate the different projects involving marketing content. Digital Asset Management allows all files to be centralized and shared in a single repository. It enables the sharing and smooth flow of all available resources, which is essential in creating the consistency and relevance that ensures a strong brand image is maintained. DAM facilitates the creation of more personalized and targeted campaigns that typically require more resources and investment. It improves communication between different departments, brands and subsidiaries as well as with the service providers involved in projects.

 

Link to the full definition of Digital Asset Management

Content related to Digital Asset Management

Supporting Your Personalization Strategies With a DAM

From simple segmentation to “personification” and “one-to-one” marketing, personalization improves the customer experience and lifts sales. However, successful personalization strategies require investment in tools, data and content. Here’s how a Digital Asset Management system can amplify and accelerate your personalization efforts.

Read this article about DAM on the Wedia Blog

Brand Portal versus Enterprise DAM: Understanding the differences

There are a lot of seemingly similar technologies available to help you manage your marketing assets and brand content. Choosing the solution that best suits your specific needs can be difficult – especially given the overlapping features, and synonyms and acronyms used. Here we take a closer look at the attributes of a brand portal and a digital asset management (DAM) solution, and identify the best use cases for each.

Read this article about DAM on the Wedia Blog

Supporting your Image SEO Strategy with a DAM

Images and videos play an increasingly important role in SEO. Let’s take a look at how search engines see your images, how you can optimize them to drive more organic traffic and finally how a Digital Asset Management solution can support your image SEO strategy.

Read this article about Digital Asset Management on the Wedia Blog

5 Digital Asset Management Trends in 2020

The digital age has transformed the way brands pursue their marketing strategies, and the technologies they use to implement them. Digital Asset Management (DAM) in particular has evolved significantly over the past few years. Here are 5 Digital Asset Management trends we expect to see in 2020.

Read this article about Digital Asset Management on the Wedia Blog

The place of DAM and Digital eXperience Management in the Martech stack

Digital Asset Management (DAM) and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product Information Management (PIM), Customer Data Platform (CDP)… Making the most of DAM and DXM implies fully integrating them into this environment.

Read this article about DAM on the Wedia Blog

3 major benefits of using a DAM solution

Marketing teams are facing more and more challenges. They need to ensure consistent brand and product communication, produce content efficiently, guarantee content distribution while maximizing user engagement. How can a Digital Asset Management (DAM) solution help solve these issues? Here are the key benefits of an enterprise DAM olution.

Read this article about DAM on the Wedia Blog

More about Digital Asset Management

DAM (digital asset management) is a system which stores, shares, and organizes digital assets in one location. Creative documents like images, videos, and other media are accessible at your fingertips. DAM is really just a company’s one stop shop for content sharing and storage. Having copyright claims to these digital assets makes the process of digital asset management more seamless. Of course, Wedia’s DAM solution allows your team to expand digital content and share with ease.

 

The Facts Surrounding DAM for Marketing Teams:

  • Almost half of marketing teams have scattered storage solutions that disrupt workflow.
  • On average, 10 thousand distinct files are lost in large companies over their years of operation.
  • Often times, many of these lost files were considered “important” documents that were core to company operations.

 

What makes Digital Asset Management Essential?

DAM empowers teams to keep branding materials in order vis a vis a central database. Naturally, this increases the security, organization and searchability of digital assets. Wedia’s digital asset management system protects content storage using cutting-edge security standards. Taken together, these empower staff to focus on what really matters, your company mission.

 

Other Benefits of Digital Asset Management Software:

 

Organizes digital resources into one access point
Automates workflow which frees time to focus on team creativity
Searches media assets fast using with unparalleled search capabilities
Accommodates a broad array of multimedia to upload
Automates the process of watermarking photo files
Manages copyright permissions and their designations

 

DAM helps organizations reduce asset-request time by making an easy-access database. Wedia’s digital asset management solution also helps companies label data before it is released to internal and external stakeholders.

 

A primary function of your digital asset management system is to make multimedia available to users by providing a searchable index. Wedia provides a cataloging function so that data inputted can be identified fast and efficiently.

 

The life cycle of digital content usually follows a 1) creation, 2) approval, 3) live, 4) archived, and 5) deleted process. Wedia’s DAM system will save the latest versions of a digital asset and allow users to automatically view these. Therefore, Wedia’s system is dynamic and customizable enough to fit the needs of any team.

 

Wedia’s digital asset management system also features security controls to ensure that the right users have access to your precious data. This also means keeping unverified users away from your sensitive information. As an added advantage, Wedia’s solution can be integrated into your existing directories with only a single sign-on.

 

The term “media asset management” (MAM) is used to reference digital asset management solutions that store “media” like sound recordings, photos, and video clips. Any editing process that involves media, especially video clips, can make use of your own MAM to access media components. These can be easily edited & combined to create live feeds, for example. Our MAM provides an intuitive index of images, sound, and movies which can be easily grouped into labels of your choice. If you prefer, Wedia’s DAM solution can be modified to fit your multimedia needs.

 

You may also find yourself requiring a smaller digital asset management system. These can be used in a distinct operational context, like for the production of movie movie clips. Smaller DAM systems also have the same functionalities as larger ones. This includes keeping digital copies of assets to bring them under management and formatters which makes those assets usable for download as online resources, for example.

 

One must keep in mind that some assets have unique technological needs. These can be used in a way that takes into account its unique bandwidth and latency. These factors are very important for Wedia clients based on their needs for the design of a digital asset platform. When digital assets are ready for storage, they can be filed in a variety of formats including blob (binary large object in a database) or like a document in a standard document system. This makes it feasible to implement a large scale asset management solution.

 

A digital asset can exist in several formats as well as become labeled as many iterative versions. The original asset is generally saved as a high resolution, color depth, and frame rate in keeping with the quality that is required when it needs to be retrieved and used again. For purposes of visual indexing and display, Wedia’s digital asset management solution uses lower-quality thumbnails.

 

Metadata for an asset can include its packaging, encoding, provenance, ownership and access rights, and the location of its original creation. It is used to provide users quick hints as to what tools and systems are on the digital asset management platform. DAM systems fall into the following classifications:

 

1. Brand management system: Models and stores company trademarks, fonts, and product images. Production management systems manage digital assets for applications in live media production, visual effects, gaming, TV, and film. Other applications include streaming for on-demand viewing of digital content and online product shops. Users of Wedia’s digital asset management solutions for brands have features that optimize work-flow, collaboration and project-management.

 

What is digital asset management?

DAM helps you get more value from creative digital assets like images and videos making them easy to arrange, access and distribute. It also offers a great solution for enterprises to store, organize, find, retrieve and share digital content. Quick to set up and easy-to-use, a central library provides peers, staff, customers, contractors and any other vital stakeholders to access digital resources. The term digital asset management actually covers a huge selection of software solutions; from an individual’s document library to a photographer’s photo database!

 

Wedia’s digital asset management software includes capabilities that enable cloud storage. We also provide solutions for how assets are shared and how brand assets are stored. DAM allows users to automate storage, archival and backups, usage tracking and more. What are the advantages of Wedia’s DAM software? Our cloud-based module provides anytime, anywhere access to all of your electronic content. Your firm can secure 24/7 access to all of your critical files from any device, whether you’re at your desk, working from home, or at a restaurant anywhere in the world.

 

Businesses are now more mobile than ever before. Wedia’s DAM module provides exactly what you need to manage, access, share and track all of your digital resources. The benefits of cloud-based digital asset management include turnkey implementation, great integrations, an intuitive user experience, and security. Speedy implementation frees up your IT resources and allows you to get up and running straight away. Cloud DAM is easy to use–just use an internet browser is needed to connect to this software.

 

What does digital asset management actually do? You can securely share files without needing to send documents with their own large email attachments, FTP, CDs and shared servers. Users can configure their preferred permissions settings to allow the right internal team members.

 

You can review, assign, and approve digital assets without the stress that comes with a piecemeal, decentralized asset approach. By getting all company team members on the same DAM software, there’s less miscommunication and everyone knows their task status. With a Wedia DAM software, you’re delivering content that is consistent and on-brand. Wedia’s fast find allows you to search the records your team needs immediately. Our file type options and image filters even allow you to do in-document searches to narrow your search results. Metadata management provides the ability to add keywords to resources and also customize a vocabulary that your team recognizes. Keyword consistency enriches the search conducted on your DAM system.

 

Digital Publishing & Distribution:

Digital publishing in our digital asset management software keeps all your resources in one location AND allows you to publish them on social media channels, website content management systems, automated marketing solutions, third-party distribution servers & much more.

 

What is the definition of digital asset strength?

Digital assets are any form of a digital file. Common digital assets include images, documents, photos, presentations and videos. Wedia’s digital asset management software is largely used by enterprise marketers and creative teams. Wedia’s digital asset management platform is a vital tool for managing a wide range of your creative documents.

 

Artists and designers often use DAM for many image file formats, this includes images created from image-editing softwares like Adobe Photoshop. An example is storing vector graphics created in Adobe Illustrator. Even photographers can save Camera RAW data files in a digital asset management software.

 

Who requires a digital asset management system?

Anyone looking to maximize their current digital workflows needs a DAM system. From startups to globally-recognized corporations, all businesses, irrespective of size, can gain from implementing digital asset management solutions. An enterprise-wide deployment helps departments de-embed themselves from a silo approach to an integrated approach.

 

How do different users can benefit from digital asset management:

Marketers can increase the consistency of their data’s management. Create marketing materials with upbeat templates and distribute them to your marketing offices worldwide. You can repurpose your materials and modify them for each office region’s language.

 

Designers can use Wedia’s DAM software to maximize creative workflows. Finding files in seconds saves important time to focus on creative pursuits.

Revenue & accounting teams can collate their most up-to-date spreadsheets materials with common DAM software.

 

IT departments feel secure with cloud-based DAM solutions without thinking about cumbersome installations or deployments. Having a digital asset management solution eliminates the need to manage onsite FTP servers and third party file-sending solutions.

 

When do I have to invest in digital asset management?

Firstly, think about how your team currently manages its digital assets and workflows for collaboration, sharing, finding and distributing company assets.

 

Is it time-consuming to find your assets?

Wedia’s digital asset management software can help sort your data searches. With innovative tools for organizing and searching, your teams won’t have to devote time to hunt for files.

 

How is creative collaboration enhanced using a DAM?

Increase task communication and visibility. Get real-time alerts when new versions of documents are uploaded. Notifications are flashed when new comments are added and when new assets are accepted in Wedia’s DAM system.

 

Can my current system provide enterprise-level security for storage, accessibility and sharing?

Wedia is an industry-leading digital asset management company with a commitment to ensuring the safety of all your digital assets with secure data centers and round-the-clock monitoring.

 

What Do I Need to Mention When Enquiring about Custom DAM Solutions?

Identify what major users you’ll need to add. Discuss with our Wedia team what key components and functionalities you need. Our digital asset management solution is anything but minimally viable, we want to hear from you about your specific needs to give you maximum value for your business.

 

We give you the power to choose whether cloud-based or an installed on-premise digital asset management solution is a fit for your company. We take into account all variables like security, cloud design, integrations, implementation process, professional services, customer experience, and user adoption to match you with the right solution. Once you click through to demo our digital asset management software, you will find that our solution is unparalleled when compared head to head with industry competitors.

 

Do more customers, data, touchpoints and assets necessitate a DAM solution?

For firms dealing with large amounts of data, digital asset management systems are as needed as ever. According to a study by Research and Markets, the worldwide asset management marketplace is predicted to be worth $5.21 billion in 2020. This is a significant jump from the 1.2 billion valuation it was given in 2014.

 

What is Enterprise Digital Asset Management?

Enterprise DAM allows organizations that deal with media-rich content to create, manage, archive, re-purpose, and manipulate digital media assets (e.g. images, videos, and documents). Wedia’s solutions arrange digital assets by assigning metadata. These contain detailed descriptions for just about every asset, making it longer searchable, filterable, and manageable. Digital asset management also plays a significant role in business management by ensuring teams have centralized brand consistency. In addition, digital asset management can help an organization to keep their digital assets safe, secure, structured and instantly available to workers from around the globe. Digital asset management is a critical resource in this digital age.

 

Without DAM solutions, your martech plans would not have a central touchpoint to organize your efforts. As an increasing number of companies are scaling and becoming far much more digitized, their digital assets (videos, audios, images, documents, creative files) can also pile up. Again, there is no better way to manage all these assets than utilizing a digital asset management software.

 

Wedia’s digital asset management software allows you to upload, store, organize, manage, share, and monitor all your digital assets in one place; from one single source! Regular backup and syncing functions are done to ensure all your documents are secure and protected. Additionally, admin users can refuse or grant access to specific documents with entry control. Something that is often overlooked about DAM software is that it can also used to archive past digital assets.

 

It is very important to point out that there are many types of DAM systems. These include model Asset Management systems, Library Asset Management systems, Production Asset Management systems and Digital Supply Chain services.

 

Model Asset Management systems: Focused on marketing and sales materials, (e.g. product images, logos, and other marketing collateral).

Library Asset Management Systems: This type of digital asset management focuses on the storage and recovery of assets that your team infrequently changes.

Production Asset Management systems: These are focused on the storage, organization, and control of assets that your team frequently modifies.

Digital Supply Chain services focus on distributing content to digital retailers.

 

Advantages of digital asset management Software:

DAM software gives you straightforward & complete control over the life cycle of your digital assets (from creation to archive). Wedia’s software makes sure that your digital assets are safe. Beyond easy access, control, and security, they also permit you to maintain asset consistency. That is, everyone in your company will have accessibility to the same digital assets in one place.

 

Digital asset management can also be thought of as a business process for organizing, storing and retrieving media and managing digital rights and permissions. As was aforementioned, these media assets include photos, videos, music, animations, podcasts, and other multimedia content.

 

Technically speaking, DAM involves the creation of an archive file. Then there is the development of a digital infrastructure to preserve and manage digital assets. Wedia’s cutting edge search functionality allows users to spot, locate, and retrieve an asset. At the metadata level, a digital asset management platform is a record of database data. Every database file contains metadata explaining the name of a document, its format and the information about its content and usage.

 

The assets under management are stored in a digital format with its own metadata. This metadata quickly clarifies the asset content, the means of its encoding, ownership, and the access rights.

 

There are several broad categories of digital asset management. Model-based DAM systems have content that is mostly marketing-related (e.g. logos). Library asset management systems focus on the storage and recovery of permanent media assets, such as photo archives. Production asset management systems manage assets for digital media production, such as games. There is also a Wedia “cloud-based” digital asset management system, this allows users to access assets from almost any device, including mobile.

 

Digital asset management software (via digital media management) may have only been once used in publishing and media companies to begin with. But now, they are being increasingly incorporated into content management systems. This has piqued the interest of many retail sales companies with B2C customer-facing websites. Of course, digital asset management itself is generally considered to be a subset of enterprise content management (ECM), a business process for organizing text documents, emails, and spread-sheets.

 

Benefits of Wedia’s DAM software:

Our DAM module allows for fast implementation, simple integration and an intuitive learning curve. Any company or organization who needs to maximize digital asset workflows need Wedia’s digital asset management solutions.

Marketers can grow their brand names and increase asset consistency with a DAM system. Designers can use digital asset management to optimize their workflows by simply being ready to search for files and re-purpose assets.

 

Digital Asset Management: What It Is and Why You Require It
Since the beginning of this 21sr century millennium, digital media of all kinds have become an increasingly salient part of our everyday experience. Every day, we consume and interact with photos, sound files, video clips, animations, games, interactive commercials, streaming movies, and even online affiliate marketing.

 

This digital media boom is driven with a combination of trends and innovations. Chief among these are inexpensive digital videos and still cameras, especially generated from mobile devices. Other trends include increased network bandwidth; diminished storage expenses; low-cost, high-performance processors; high-capacity, solid-state memory; affordable cloud services; and universal standards for digital media infrastructure.

 

Navigating all this digital media creates challenges for consumers and enterprises alike. Consumers wish to organize the experience and consumption of digital media records. They want to be able to find them, categorize them, and use them when they want and across multiple platforms. Meanwhile, enterprises and content marketers have an identical list of everyday requirements.

 

Of course, they also want to be able to find their assets easily, but most often they need to use digital media “products” to reach possible customers. They can use digital assets as part of a marketing campaign. These normally reach a particular audience vis a vis brochures, email promotions, movie trailers, or perhaps website landing pages. This digital media takes a number of forms: like a music collection, a streaming television series, a video clip, an electronic magazine, an e-book, or a catalog.

 

To produce these pieces of digital collateral, you need to create, manage, find, and use pieces of digital media: not only the individual images, pictures, photos, video segments, and sound files that form the elements of your product. You must account for the layout, editing, and design data documents that provide the overall structure. Furthermore, most creators want to add information such as copy, descriptions, and product data. Finally, you have to assemble everything together in the appropriate format within your production process or workflow.

 

All of these mentioned above is your raison d’être of choosing a digital asset management solution from Wedia.

 

Enterprises and content marketers need to manage each piece of their brand story, campaign, or a product independently of, or in addition to, managing the entire world. This management of your digital media throughout its lifetime can be easily accomplished with a DAM solution.

 

Digital asset management is all about the control, flexibility, portability, entry, and reporting of digital assets involving organizations, customers, partners, and suppliers. As you may know digital assets are records that have an intrinsic or acquired value above their lifetime. Wedia’s DAM solution is concerned with delivering your content desired team members, on all platforms, in real time, and all with the ability monitor digital asset engagement.

 

Technically speaking, a digital asset is more than just the media record. To appreciate the value of the file (or collection of files), you have to have additional information about that asset. In summary, you require metadata.

 

For many digital asset management functions, an asset is defined as the media content plus its metadata. This metadata can be as simple as the name, author, or the creation date of this file. Or, it can be complex due to some of the fees and rights surrounding the use of an image. As a content manager you must know that content can only become usable when metadata is associated with it.

Metadata is important to managing these assets as they provide useful information about this content, such like: “Younger male holding a camera, photo, taken by Joanne Barney, March 11, 2016.”

 

What exactly do digital asset management systems perform?

Though DAM is a discipline itself, it is also an advanced tech. In its simplest form, a digital asset management system provides a secure repository that facilitates the creation, management, organization, production, distribution, and, potentially, monetization of media records identified as digital assets.

 

As with other content management technology, a digital asset management system provides simple library services: a common (typically centralized) and protected place to store, manage, and recover files. Additionally, it provides core process services, including specific amenities for the management, manipulation, transformation, security, movement, and processing of wealthy media records and their metadata. Many DAM systems can currently integrate with other programs and systems, which, for a content marketer, can be especially useful. No doubts will remain about whether you’re accessing the latest version of a logo, for example.

 

How can digital asset management solutions make a company’s larger picture more clear?

It is not always obvious. Finding a holistic solution is not like crafting an elaborate cocktail. You have to find the correct mixture of digital ingredients that works best for your organization. What works for one organization may not work for yours, much like one person favors a martini and someone else prefer that a Negroni.

 

As a digital marketer, you need to think of yourself as your enterprise technologies biologist, working with your colleagues to come up with the appropriate “mix.” While DAM is always on your ingredient list, it really is equally crucial to know the role that all digital asset management types play. Otherwise, your cocktail will be a confused glass, and no one will come to your bar.

 

How can digital asset management operate in a digital marketing framework?

Though the definition of “digital marketing technologies” (or “martech”) is commonly used within the industry, marketers often disagree on what it means. Interpreted broadly, digital marketing tech is your collection of digital systems that are used to gather, enhance, cultivate, and cultivate leads.

 

Traditionally, these systems represented how a marketer wished to represent a brand or product line. However, as marketing becomes (or seems to become) customer-centric, marketers increasingly sense that new approaches must focus much more intently on customer requirements including their browsing and buying history and meet these in the station of their choosing (mobile, in-store, catalog, or otherwise). DAM asset management is instrumental to realizing this trend.

 

The most noticeable among these is advertising tracking: when a user browses a product on a site only to see banner advertisements for similar products on an alternative site (several hours later.) Not all possible customers appreciate this kind of retargeting. But it will not only have to be ad content. Digital asset management technologies can assist other systems to personalize this content functioned to your returning visitor based on their own preceding actions.

 

Top-performing organizations already recognize that excellent customer experience is intrinsically tied to the quality of these digital channels. And companies that sell products are increasingly tying together in-store and digital shopping experiences (Omni Channel marketing). With all the appropriate assets and metadata, and a cocktail of digital asset management and martech, targeted content to court potential customers is generated.

 

At its core, this is the value of DAM: If you’re doing it correctly, your assets really are ready to generate leads and stay internally organized. The assets have the right metadata to meet with the proper content and target the right customers. This makes a content marketer’s job simpler.

 

DAM is a central source of internal “truth” that allows organizations to easily save, manage, find, manage, distribute, and also study their own digital content.

 

Is your company having a tough time tracking your digital assets?

Stop me if you’ve discovered any of these before:

Your video editor asks you a promotional movie for a product launch slated for next month.

You take the weekend off.

On Monday morning, you start looking for that file. But you can not remember the file name, not as the folder you put it in.

Your marketing team prepares a ton of marketing collateral to help your sales team reach their own goals, but you see very little to no improvement because your sales repetitions keep using outdated content.

You’re a design manager, and you’re around your neck in project briefs and deadlines.

Instead of focusing on content creation, you’re wasting time responding to requests for assets from your design team as well as other departments.

You’re working with a whole lot of partners, distributors, sales teams, along with retailers. But they truly are both constantly bugging you for assets that they can use in various formats, or they’re using outdated or unapproved creative.

 

The list continues on. All of them are solvable difficulties. A missing file can be sent and downloaded again. An image can be reformatted and resized in Photoshop in just a matter of minutes. If something’s not evident, all you need to do is question.

 

The Issue?

Doing all of this requires more back and forth than your organization can afford. Minutes total up to hours and hours add up to days. The old adage still rings true: “Time is money”

 

Though marketers hope that cloud storage programs such as drop-box might help solve this issue, in many instances they’ve only created a new set of problems. Duplicate files are scattered everywhere. Complicated folder structures become the norm.

 

Think about it- if a new person joined your company today, how long could it require them to find a specific asset for a campaign? Can they have the digital assets to know how to contact someone? Is there a complicated naming structure they would have to understand to search for an asset?

 

There needs to be a great solution to manage all your assets. Wedia’s DAM solutions are the perfect fit in this instance. Since you’re reading this Wedia landing page on digital asset management, it is likely that you’ve at least heard of it.

 

The concept of Digital Asset Management sounds complicated at first. But it really isn’t, we promise! Digital asset management is supposed to make living simpler for you.

 

Digital assets include logos, product photos, brochures, datasheets, newsletters you name it. You can find them anywhere nowadays.

 

Which is a pretty superior thing, correct?

When you get down to it, digital assets will be the lifeblood of every business. They are very important to efficient marketing advertising, branding, and advertising. Make no mistake- digital media is booming and it shows no real indications of slowing down. However, this brave new environment of digital transformation additionally introduces numerous challenges for nearly all of us. In a world where digital media is constantly evolving, keeping up with all the latest developments and innovations can be a challenge for most businesses. It’s one thing to have a continually growing number of digital assets, but it is another when you have to simply take into account formats, channels, media files and product lines, and that knows what else.

 

This is where content madness rears its nasty head. Also it can readily conquer any organization that is ill-prepared to deal with such an influx of information.

 

As a marketer, creative, or business operator, it is in your best interest to make the most of the digital content you produce. To do that, you need to eliminate all the inefficiencies that can impede your progress.

 

This is where Wedia’s digital asset management solutions come in.

 

What are the benefits of Digital Asset Management?

It is crucial that you think of DAM not only as a simple platform but also in terms of its brilliant process. After all, how can you manage all your assets without a system to store and process all that information, including the metadata attached with them?

 

Digital asset management systems are a solution that provide a stable software to simplifies the storage, creation, management, production, deployment, and tracking of digital assets. Think of DAM systems as like an enhanced media library that streamline everything. It eliminates bottlenecks in the creative workflow, which can help boost productivity.

 

One of its most attractive advantages of digital asset management is that it gives your business, no matter the type, a professional internal directory. You may be described as a company of 15,000 people, but DAM will keep teams of any size-structured. A digital asset management platform guarantees that you’re getting the most from your assets, it also ensures you’re putting your “best foot forward” when you chat with external stakeholders.

 

DAM helps company Management in the following ways:

-Finds digital assets fast without the training
-Makes asset navigation straightforward and intuitive
-Prevents re-creating digital content that currently exists
-Prevents assets from being unused
-Assists you in accessing and sharing data files anytime, anyplace and on almost any device
-Helps you create and communicate digital assets from one central place
-Makes it straightforward to distribute company content over multiple stations, including social media, third-party marketplaces and content management systems
-Maintains brand consistencyIdentifies opportunities for repurposing digital assets
-Analyzes how assets are performing, at which times they are being used, and who exactly is using them improves information management strategy

 

Uncomplicated integration with Digital Asset Management
A digital asset management system can be integrated with a bunch of other programs and platforms, including social media networks, content management systems, cloud systems, video solutions, plus many others in your funnel.

 

Need to get real-time notifications every time an asset gets updated? Wedia’s superior digital asset management software comes with the integration for this!

 

You do not need to spend your time switching from one platform to another to find the perfect asset, or throw away valuable minutes downloading or uploading a single file in five distinct places. Moving documents from one place to another is easy and just really quick as adding a song for your favorite playlist.

 

Digital Asset Management Uses

 

Now that you have an overall knowledge of what Wedia’s digital asset management is, it’s time for you to get slightly more in-depth about some use-cases.

 

Maintain model consistency

Fortune 500 companies make an effort to maintain model consistency in their marketing and advertising efforts. This makes sense. For one thing, 87 percent of potential buyers desire solutions that provide a consistent customer experience across all channels.

 

Is it any wonder why Nike’s “Just Do It” campaign was successful over the last few decades? They killed your competition not only because of the straightforward but effective slogan but also because of the consistency. Every ad, every poster, every single piece of marketing collateral shouts “Just do it.” Nike remains one of the absolute most recognizable brand names in the world. When the assets you bring into the world are anchored by your brand’s core values and identity, your target audience is much more inclined to concentrate attention. A change in the color theme, or perhaps a tagline or motto that slightly deviates from your brand’s core principles, is more than enough to drive potential customers to look somewhere else.

 

With Wedia’s digital asset management solutions, you can track all of your most important KPIs.

 

As a result of your digital asset management software’s integration capabilities, you can get a “bird’s eye view” of all data involving the use of your digital assets.

 

Whether you’re tracking response rates, conversion rates, engagement rates, quantity of shares, and other metrics, a central repository for all your platforms along with analytics programs can help give you a more accurate picture of your ROI as it relates to your asset library.

 

In other words, a digital asset management solution makes it simpler to gather, manage, and interpret data from several sources, giving you valuable insights on how best to maximize the use of your digital assets in accordance with your business goals. At the end of the day, this leads to better customer acquisition practices.

 

Keep your assets stable with Wedia’s digital asset management software:

Digital assets are invaluable, plus so they can only increase in value as they progress through their lifecycle.

 

It goes without saying: you need to keep your assets safe all of the time. The following things can happen- files get corrupt, servers crash and fail, documents get misplaced. It happens.

 

However, implementing Wedia’s digital asset management software eliminates all these risks because it simplifies all your digital assets in the cloud.

 

Cloud-based digital asset management systems from Wedia come with features like versioning control, rights management, artificial intelligence (AI), data rendering, and much more!

 

In other words, a digital asset management platform extends beyond the basics of cloud storage.

 

Improve Collaboration:

A digital asset management solution from Wedia creates an environment built for collaboration. When your creative teams use a file-sharing platform that serves as a “chief source of company knowledge,” it is easy for everyone to be on the same page, regardless of their location, time zone, language, or the department to which they belong.

 

Because digital asset management solutions allow you to define job hierarchies and dictate user permissions across all workflows, each user is equipped to know their role clearly.

 

With a Wedia digital asset management platform, you can find assets more rapidly. Finding a specific asset is less time-consuming even when you have a ton of assets stored over different platforms and connections.

 

With the help of metadata, a digital asset management platform becomes a more sophisticated tracking solutions that allows you to find “lost” digital or media records seamlessly.

Digital Asset Management

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