The challenge to Digital Asset Management


Brands face one major challenge: regaining full control of the management, organization and distribution of their content while embracing the rapid pace of digital marketing transformation. In today’s fast-moving world, driven by the advent of digital, mobile, and social networks, the quantity of assets and variety of formats that marketing and communications teams have to manage and produce has skyrocketed.


At the same time, many organizations are continuing to work with traditional methods & tools to manage their digital assets, making it particularly difficult to store, search, find, and share the specific assets they need. Inevitably, outdated asset management solutions lead to reduced performance, lower efficiency and a lack of ease and autonomy for users. Discover the Wedia Digital Asset Management module!

Wedia DAM module

Wedia’s Digital Asset Management (DAM) module has been designed with one simple idea in mind: be a central hub for all media, making it easy to manage millions of assets across teams, channels and markets every day.


Wedia worked diligently on User Interface and User Experience (UX) that ensures that any user can find any asset precisely, quickly, and with as few clicks as possible. With our Digital Asset Management module, you can share assets using a single link, integrate them into what you publish online, connect Microsoft PowerPoint to the DAM so you can simply drag and drop media into your presentation, and so on.


Designed for companies that want precise control over their assets, Wedia’s Digital Asset Management module makes it possible to customize approval workflows, prevent license misuse, and ensure that all content published is tracked and recorded.


Run as SaaS (software as a service), the cloud-native and full-web technology of Wedia’s Digital Asset Management module doesn’t need to be installed on a client or administrator’s computer, making it quick and easy to use on both a local and global scale.

We help brands manage, share and reuse all their digital assets from a single platform.

Your benefits with Digital Asset Management

Develop a Single-Source-Of-Truth (SSOT) asset library


A Single Source of Truth asset library creates a unique documentary reference for every asset, allowing you to find the right asset faster than ever. SSOT makes storing and organizing assets a snap, so that content can be built up and reused easily, with their associated usage rights, history and traceability.


Make content discovery easier and more efficient


In addition to indexing capabilities and advanced search functions, automated keywording allows you to automatically assign the best keywords to a new asset using machine learning.

Maximize content consistency


Users can rely on a single source of truth for any media they wish to display on mobile phones, tablets or websites, ensuring better brand consistency across all teams, markets, and channels.


Improve the MarCom user experience


Thanks to its user-friendly interface and amazing UX, Wedia’s DAM solution improves the MarCom user experience, saving time and effort in managing of digital assets.

Our story with Total


With 107,000 employees throughout 130 countries, TOTAL produces a vast quantity of photos and videos, both for internal users (communications advisors, marketers, etc.) and external ones (agencies, journalists, partners, etc.).


To streamline its assets management process, TOTAL chose the Digital Asset Management module from Wedia, which it was able to integrate completely into its websites.

Find out more about our solution?

Digital Asset Management: A first introduction to the concept

Digital Asset Management (DAM) brings together a set of functionalities that help companies organize, store and share their digital assets. It plays an essential role in any content marketing strategy. The main objective of a DAM solution is to help a company make the most of the various media files available to it (images, videos, audio recordings, 3D files, 360° images and videos etc.). Over the years, Digital Asset Management solutions have been enhanced with numerous functionalities, becoming true collaborative platforms equally adapted to companies in the B2C, B2B or B2B2C sectors.

With the increasing diversity and volume of marketing content, it is crucial to efficiently coordinate the different projects involving marketing content. Digital Asset Management allows all files to be centralized and shared in a single repository. It enables the sharing and smooth flow of all available resources, which is essential in creating the consistency and relevance that ensures a strong brand image is maintained. DAM facilitates the creation of more personalized and targeted campaigns that typically require more resources and investment. It improves communication between different departments, brands and subsidiaries as well as with the service providers involved in projects.


Link to the full definition of Digital Asset Management

Content related to the Digital Asset Management

Supporting Your Personalization Strategies With a Digital Asset Management

From simple segmentation to “personification” and “one-to-one” marketing, personalization improves the customer experience and lifts sales. However, successful personalization strategies require investment in tools, data and content. Here’s how a Digital Asset Management system can amplify and accelerate your personalization efforts.

Read this article about Digital Asset Management on the Wedia Blog

Brand Portal versus Enterprise Digital Asset Management: Understanding the differences

There are a lot of seemingly similar technologies available to help you manage your marketing assets and brand content. Choosing the solution that best suits your specific needs can be difficult – especially given the overlapping features, and synonyms and acronyms used. Here we take a closer look at the attributes of a brand portal and a digital asset management (DAM) solution, and identify the best use cases for each.

Read this article about Digital Asset Management on the Wedia Blog

Supporting your Image SEO Strategy with a Digital Asset Management

Images and videos play an increasingly important role in SEO. Let’s take a look at how search engines see your images, how you can optimize them to drive more organic traffic and finally how a Digital Asset Management solution can support your image SEO strategy.

Read this article about Digital Asset Management on the Wedia Blog

5 Digital Asset Management Trends in 2020

The digital age has transformed the way brands pursue their marketing strategies, and the technologies they use to implement them. Digital Asset Management (DAM) in particular has evolved significantly over the past few years. Here are 5 Digital Asset Management trends we expect to see in 2020.

Read this article about Digital Asset Management on the Wedia Blog

The place of Digital Asset Management and Digital eXperience Management in the Martech stack

Digital Asset Management (DAM) and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product Information Management (PIM), Customer Data Platform (CDP)… Making the most of DAM and DXM implies fully integrating them into this environment.

Read this article about Digital Asset Management on the Wedia Blog

3 major benefits of using a Digital Asset Management solution

Marketing teams are facing more and more challenges. They need to ensure consistent brand and product communication, produce content efficiently, guarantee content distribution while maximizing user engagement. How can a Digital Asset Management (DAM) solution help solve these issues? Here are the key benefits of an enterprise DAM olution.

Read this article about Digital Asset Management on the Wedia Blog

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Digital Asset Management

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