How can Generative-AI be used by marketing teams?
Generative A-I (Gen-AI) has risen to prominence recently, particularly in the light of several brands integrating it into their advertising...
24
Jan
Digital Asset Management Tag
24
Jan
What are the different types of Generative AI?
Generative AI (Gen-AI) is a term which we are starting to become familiar with, thanks in part to how it...
23
Jan
Generative AI and the DAM: a new era for creating content
In November 2022, OpenAI, a San Francisco based artificial intelligence (AI) lab launched ChatGPT, a new kind of chatbot which...
10
Jan
What 2022 taught us: a look back at Wedia’s key articles
As we say goodbye to 2022, here at Wedia, we thought it was the perfect time to look back on...
19
Oct
10 examples of hyper-personalized marketing
Consumers want a more personalized shopping experience than ever before. They want to feel seen and heard. They want content,...
19
Jul
How to choose the best Digital Asset Management solution for your business
Whether you already have a Digital Asset Management (DAM) solution in place and want to replace it, or you’re a...
27
Apr
DAM and PIM: Competing or Complementary?
Digital Asset Management (DAM) and Product Information Management (PIM) are two essential marketing technologies commonly employed by global organizations to...
22
Apr
Wedia DAM, the automotive sector’s best ally is TISAX® certified!
We are proud to inform you that as from February, the Wedia Digital Asset Management solution is TISAX® certified! Every...
24
Mar
Reforestation – our engagements for the environment as Digital Asset Management provider
In recent years, a growing number of individuals and companies have realized the urgency to act now in order to...
10
Mar
Wedia Named as one of the Top 9 worldwide vendors in Constellation ShortList™ DAM for digital experiences!
Research and Advisory Firm, Constellation Research, has published its 2022 Constellation ShortList™ for Digital Asset Management (DAM) and has named...
24
Feb
Infographic: DAM vs MRM – What’s the difference?
Within the marketing technology (MarTech) stack, it’s crucial to use powerful solutions for storing, adapting and diffusing all kinds of...
11
Feb
Evolution of Digital Asset Management: Connecting Teams
As Digital Asset Management (DAM) evolved to provide organizations more efficient processes in the creation, organization and delivery of content,...
20
Jan
The Evolution of Digital Asset Management: Innovating in Technology
Over time, Digital Asset Management (DAM) platforms have expanded in use cases, becoming powerful tools used for marketing, sales and...
30
Nov
The Evolution of Digital Asset Management: Expanding in Scope and Importance
While today’s marketers may be familiar with the significance and benefits that digital asset management (DAM) platforms bring to organizations,...
22
Nov
Indirect sales: DAM, a key ally of retailers and brands to help them meet their Marketplace needs
On the planet e-commerce, marketplaces now represent a continent in their own right. Marketplaces, plural? That's right. According to the...
15
Nov
How to Support Branding and Storytelling with DAM and Boost your Business
Have you ever wondered why, even though you put a lot of effort into content marketing, your brand isn't growing,...
27
Oct
How to be resource efficient and have a positive impact on the environment with Digital Asset Management
It is safe to say that the digital transformation of companies has become a must-have for numerous reasons like increased...
20
Oct
How Can DAM Help Marketers Respond to Google’s Third-Party Cookie Ban?
In 2023, Google’s long-awaited ban on third-party cookies will finally come into effect. The implications of this phase-out on businesses...
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