DAM and PIM: Competing or Complementary?
Digital Asset Management (DAM) and Product Information Management (PIM) are two essential marketing technologies commonly employed by global organizations to...
27
Apr
Digital Asset Management Tag
22
Apr
Wedia DAM, the automotive sector’s best ally is TISAX® certified!
We are proud to inform you that as from February, the Wedia Digital Asset Management solution is TISAX® certified! Every...
24
Mar
Reforestation – our engagements for the environment as Digital Asset Management provider
In recent years, a growing number of individuals and companies have realized the urgency to act now in order to...
10
Mar
Wedia Named as one of the Top 9 worldwide vendors in Constellation ShortList™ DAM for digital experiences!
Research and Advisory Firm, Constellation Research, has published its 2022 Constellation ShortList™ for Digital Asset Management (DAM) and has named...
24
Feb
Infographic: DAM vs MRM – What’s the difference?
Within the marketing technology (MarTech) stack, it’s crucial to use powerful solutions for storing, adapting and diffusing all kinds of...
11
Feb
Evolution of Digital Asset Management: Connecting Teams
As Digital Asset Management (DAM) evolved to provide organizations more efficient processes in the creation, organization and delivery of content,...
20
Jan
The Evolution of Digital Asset Management: Innovating in Technology
Over time, Digital Asset Management (DAM) platforms have expanded in use cases, becoming powerful tools used for marketing, sales and...
30
Nov
The Evolution of Digital Asset Management: Expanding in Scope and Importance
While today’s marketers may be familiar with the significance and benefits that digital asset management (DAM) platforms bring to organizations,...
22
Nov
Indirect sales: DAM, a key ally of retailers and brands to help them meet their Marketplace needs
On the planet e-commerce, marketplaces now represent a continent in their own right. Marketplaces, plural? That's right. According to the...
15
Nov
How to Support Branding and Storytelling with DAM and Boost your Business
Have you ever wondered why, even though you put a lot of effort into content marketing, your brand isn't growing,...
27
Oct
How to be resource efficient and have a positive impact on the environment with Digital Asset Management
It is safe to say that the digital transformation of companies has become a must-have for numerous reasons like increased...
20
Oct
How Can DAM Help Marketers Respond to Google’s Third-Party Cookie Ban?
In 2023, Google’s long-awaited ban on third-party cookies will finally come into effect. The implications of this phase-out on businesses...
14
Oct
“Enterprise DAM is a driving force in the customer experience, enhancing visual marketing content to, finally, boost product sales” – Julien Fauvel, CMO, Wedia
For many brands, the COVID pandemic has highlighted the value of the digital experience, and the important role of visual...
22
Sep
Infographic: The evolution of the customer journey and how a DAM helps to master omnichannel
It’s been a journey - Today’s customer journey has come a long way. For many years there have only been...
15
Sep
How to Stay in Control of Your Brand with DAM
Brand management is not only a critical practice in safeguarding the reputation of your business, but in building your brand’s...
09
Sep
DAM for the energy industry: the key to success
Gas, water, electricity, telecoms: in these sectors, the liberalization of markets has profoundly changed the relationship with customers. The focus...
30
Aug
“The product view feature in our DAM creates even more value for marketing teams”, Olivier Grenet, CTO of Wedia
In this interview, Olivier Grenet - CTO of Wedia, talks about one of the most significant developments of the last...
23
Aug
The ROI of Video Marketing: Why and how videos boost your business success
Press play - it's well known that video has been a major trend in marketing for the past decade. And...
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