Driving Automotive Sales with an Enterprise DAM
Digital transformation has radically changed the car buyer journey. However, automotive marketing remains fundamentally image driven. Car marketers are under...
07
Jul
Digital Asset Management Tag
24
Jun
Martech stack and product marketing teams: DAM and PIM at the heart of the organization
As product marketing teams continue and even accelerate their digital transformation, the tools related to their activities are multiplying, creating...
16
Jun
Supporting Your Personalization Strategies With a DAM
From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...
08
Jun
Brand Portal versus Enterprise DAM: Understanding the differences
There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content. It can...
18
May
Supporting your Image SEO Strategy with a DAM
Images and videos are playing an increasingly important role in SEO. We look at how search engines see your images,...
22
Apr
The 3 main administrative tasks in a DAM
A DAM solution is a powerful tool that allows you to organize and share your assets in the most efficient...
08
Apr
Wedia recognized in The Gartner Digital Commerce Vendor Guide, 2020
Wedia has been recognized by Gartner in their 2020 “Gartner Digital Commerce Vendor Guide” for its Digital Asset Management (DAM)...
25
Feb
Wedia at DAM New York 2020 on April 14 & 15
Henry Stewart's DAM NY 2020, originally planned to take place on April 14 & 15 in New York City, has...
13
Feb
3 challenges marketers in the financial services industry face
Today’s global financial services marketing teams face an ever-changing environment, new digital trends and constant market disruption, and thus have...
29
Jan
5 Digital Asset Management Trends in 2020
The digital age has transformed the way brands pursue their marketing strategies, and the technologies they use to implement these...
03
Dec
Wedia recognized in Gartner Marketing Technology Vendor Guide
Wedia has been recognized by Gartner in their 2019 “Gartner Marketing Technology Vendor Guide” for its Digital Asset Management and...
21
Nov
The place of DAM and Digital eXperience Management in the Martech stack
DAM and Digital eXperience Management (DXM) take place in an ecosystem where many solutions coexist: Content Management System (CMS), Product...
05
Nov
3 major benefits of using a DAM solution
There are a number of challenges in today’s marketing landscape. Some of them include ensuring a consistent brand and product...
18
Sep
Wedia is listed in 2019 Gartner Market Guide for Digital Asset Management!
Leading research and advisory company Gartner recently published its 2019 Market Guide for Digital Asset Management. We are pleased to...
10
Sep
Customer experience: 5 trends that are changing the game
We all want to provide the best possible customer experience. The one that completes an acquisition scenario, the one that...
08
Jul
« The ability of the AI to actually describe the content of the images surprised us » – Maxence Malak, DAM Project Manager, DECATHLON
For DECATHLON, sport is a serious business. As are images. This is reflected in its Digital Asset Management platform (DAM),...
28
Jun
Digital Asset Management for Travel and Tourism Brands – 5 Key Benefits
While companies of all sizes and verticals can benefit from a Digital Asset Management (DAM) system to organize, share and...
21
May
Digital Marketing: Concepts easily explained with Wiki Wedia
DAM, MRM, Inbound vs. Outbound Marketing. What do these terms mean and why are they important? What are their differences...
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