Digital Asset Management for Travel and Tourism Brands - 5 Key Benefits

While companies of all sizes and verticals can benefit from a Digital Asset Management (DAM) system to organize, share and distribute their marketing assets, the implementation of a DAM can be a game changer for travel and tourism brands because they rely heavily on the use of images, videos and UGC content to engage consumers and drive business.

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For these companies, such as airlines, cruises, hotels and tourist attractions, rich visual content has become a key way to attract, encourage and inspire potential customers to book their flights, hotels and activities for their next destination. After all, their goal is to sell unique experiences - they need to be able to convey these experiences to potential customers with engaging, relevant and authentic content. 

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But in our fast paced digital world, marketing and communications teams need to take into account many considerations, such as making sure content is consistent, channel-specific and personalized to the viewer. They therefore need to able to prepare, manage and keep track of a growing volume of assets, available in a variety of formats, sizes and variations. This can be a gigantic chaos for companies that don’t properly organize their media and  simplify these processes by adopting the appropriate tools. 

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How can a DAM system help travel brands? 

A Digital Asset Management solution can make life a whole lot easier for travel brands. By providing a centralized and secure library (SSOT) to store, organize and retrieve brand and marketing assets, a DAM helps teams improve collaboration, brand consistency and productivity. 

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Wedia outlined 5 key ways a DAM can benefit brands in the tourism and travel industry. Download our free eBook “Digital Asset Management for Travel and Tourism Brands” to discover what they are.

A Digital Asset Management solution can make life a whole lot easier for travel brands. By providing a centralized and secure library (SSOT) to store, organize and retrieve brand and marketing assets, a DAM helps teams improve collaboration, brand consistency and productivity. 

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Wedia outlined 5 key ways a DAM can benefit brands in the tourism and travel industry. Download our free eBook “Digital Asset Management for Travel and Tourism Brands” to discover what they are.