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Bayer's Use Case at K5 2023

Bayer x Wedia: How to accelerate marketing communication for global brands

Throwback to our conference at K5, where Bayer presented its use case on how to accelerate marketing communication for global brands thanks to the Wedia DAM.

Bayer's Use Case at K5 2023

Bayer’s main challenges included communicating in a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world, one that is also highly visual and provides excellent user experiences through a variety of communication types.

Bayer’s use case illustrates how a highly segmented global company can, thanks to a powerful and hands-on DAM solution, provide a rich brand center for internal and external employees. Thanks to different integrations and connectors, the Bayer Media Pool fits perfectly into their existing Martech stack.

The world's leading brands use Wedia as a single source of truth for their media

Decathlon
Société Générale
Berluti
Wokswagen
Faurecia
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Total Energies
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