In today’s digitally-driven business landscape where most large companies operate online and use digital assets to push their marketing messages, having a system in place to effectively store, manage, organize, and share these digital assets is essential. This is where an Enterprise Digital Asset Management (DAM) system comes into play.
An enterprise digital asset management system allows large businesses to better control all of their digital assets in one single platform. With the right system, businesses can streamline their workflows, create better customer experiences, boost employee productivity, and even gain some advantages over their competitors.
And as businesses become more digital, a DAM system will help them become more organized and efficient so they can reach their business objectives faster.
In this article, we learn everything about enterprise digital asset management. From the role of digital assets in business, how you can choose the right enterprise DAM system for your business, down to real-world case studies on companies using digital asset management.
Let’s get started.
Digital assets are any form of data or content that is stored in a digital format. It can include anything from images, videos, audio, documents, spreadsheets, websites, slide presentations, and logos.
For businesses, digital assets can also include
Digital assets are valuable in today’s modern business operations because they can be accessed and shared from anywhere in the world, making them highly convenient and scalable. And since creators of digital assets can include usage rights or place certain restrictions on how their assets are used or shared, businesses can protect their intellectual properties and brand reputation.
Digital assets are an essential part of modern business. They offer a lot of benefits that traditional assets like billboards and direct mail do not offer and can be used for many purposes. Let’s take a look at some use cases of digital assets in business.
These are just a few examples showing how useful and versatile digital assets are in business. By leveraging digital assets, businesses can improve their operations, make their business more competitive, and unlock new growth opportunities.
While digital assets are essential and offer many benefits to businesses, they are certain challenges you can face when managing them. Here are some of the common challenges of managing digital assets:
For example, Wedia’s Digital Asset Management system helps large organizations to efficiently manage, customize and deliver their digital assets. You will be able to manage a large volume and variety of assets. From rich media assets like photos, 3D, and video to marketing content like flyers, ads, and point-of-sale materials.
Manage your enterprises’ digital assets with Wedia. Book a free and customized demo now.
These are some of the challenges with effectively managing digital assets. To overcome these challenges, businesses will need careful planning and also make use of the right tools. Let’s then look at the best tool for managing digital assets.
Enterprise digital asset management systems allow businesses to manage their organization’s digital assets – starting from creation, organization, distribution, down to archiving.
Here is a breakdown of how an enterprise DAM system generally works:
Let’s take a closer look at some of the core features of a DAM system and examples of how these features work in practice,
The main function of an enterprise DAM system is to make it easy to store digital assets as well as manage the metadata associated with each asset. With metadata, you can easily create a searchable catalog of your digital assets.
How it works in practice: For instance, if your marketing team wants to create a quick ad campaign, they can easily find the specific image they want to use for the campaign since each asset has a metatag or an object tag. Object tags help you describe the visual content of an asset – such as people or objects in an image, a scene from a video, or even colors used.
An enterprise DAM system must also control access to your digital assets. This will be done by offering user permissions. So depending on the permissions a user has, they can either view only or be able to edit, download, and even upload to the DAM system. This allows for better management of digital assets and prevents unauthorized access, usage, and distribution.
How it works in practice: For example, your marketing team has created a video ad for a campaign that requires the client’s review and approval. The video can be shared with the client securely via the enterprise DAM. The client will be assigned specific permissions so they can only view and comment on the video without downloading it.
This feature allows teams to work together efficiently on digital assets and projects. Team members can add comments, notes , and even make edits to assets. And through the use of approvals, you can track the changes made to assets. Not only does this improve team workflow, but you will also be able to track the lifecycle of assets.
How it works in practice: When designers create assets for the various teams in your organization, members of the teams can include their feedback and track the progress of the edits. After the team is satisfied with the design after review, the designer can then publish or present the assets to the team in charge. This ensures that projects are completed efficiently.
Because of access control and user permissions, an enterprise DAM ensures that your branding is consistent across all channels.
How it works in practice: For example, you can create a custom portal in your DAM systems for your legal department. Here, they can approve the use of your brand’s logo and ensure that all branding guidelines are followed before digital assets are shared or distributed.
An enterprise digital asset management system provides detailed insight into asset usage metrics like downloads, views, and shares. You can also track user behavior, ROI of specific digital assets, and evaluate which one needs enhancement or should be deleted. With the DAM, you will be able to high-performing digital assets for future use. See how you can track your marketing content with Wedia’s DAM solution.
An enterprise DAM system should be able to integrate with other business applications like customer relationship management (CRM) systems or inventory management platforms. And as your business grows and you create more digital assets, the DAM system should be able to accommodate the increasing data.
There are several factors you should consider when choosing a DAM system. Let’s take a look at a couple of them.
If you are in the market for an effective enterprise digital asset management solution, then check out Wedia’s solutions.
Let’s take a look at real-world examples of successful enterprise DAM implementations in different industries.
Volvo is a premium car brand manufacturer with over 2,300 dealerships and 43,000 employees worldwide. Volvo Car France was looking for an integrated platform that would allow them to provide their dealers worldwide with marketing materials. They also needed a solution to centralize, find and share all of their digital assets.
Volvo turned to Wedia to help them implement a self-service Digital Asset Management platform. The self-service platform was personalized for Volvo with the filters, menu items, and widgets adapted to the needs of local dealerships. Files could also be retrieved by status, theme, media typer, or car model.
With Wedia’s DAM Volvo Car France’s dealership network can autonomously personalize and adapt marketing content to fit the needs of their local clients.
Read more on how Volvo Car France uses Wedia Dam.
Bayer AG is a German multinational pharmaceutical and life sciences company involved in areas such as consumer healthcare, pharmaceutical, seeds, biotechnology, and agriculture. With approximately 100,000 employees operating in 83 countries on four continents, Bayer needed to implement a single source of truth for their digital assets that will be accessible by their employees as well as external partners like press agencies.
Wedia created a new marketing solution called Media Pool that is accessible to all 100,000 Bayer employees. Just by using their email address via an automated registration process, the employees can autonomously access the solution. And thanks to the AI functionality of Wedia’s DAM, the platform offers advanced search, image, and video management capabilities like smart cropping, keywords, automatic subtitles, etc.
Read more on Bayer’s single source of truth library.
GW Cosmetics is an Austrian manufacturer of hair, face, and body care products. To grow its brand, the company partnered with different global brands and distributors, distributing its products in over 50 countries. GW wanted to upgrade its existing Web2print solution with the aim of creating a central repository that will support full asset management and multi-channel publishing.
GW Cosmetics chose Wedia because of its friendly user interface, multi-media library that supports various digital formats, quick offline content creation, fine rights management, and availability in both German and English, among other reasons.
Using Wedia has allowed GW Cosmetics to create a consistent brand identity across all channels and countries.
Get more Digital Asset Management case studies like this for many more industries.
Enterprise digital asset management systems are very essential for today’s modern business operations. With an effective digital asset management solution, large organizations can streamline workflow, ensure consistent brand messaging across various platforms, increase collaboration, guarantee security against unauthorized access, and provide insights into the usage and performance of digital assets.
Overall, enterprise DAM systems are essential for businesses that deal with a large number of digital assets regularly.
Ready to get started? Try out Wedia.