DAM

Why Using a DAM in the Automotive Industry Drives Sales

07 Jul

Driving Automotive Sales with an Enterprise DAM

Digital transformation has radically changed the car buyer journey. However, automotive marketing remains fundamentally image driven. Car marketers are under...

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24 Jun

Martech stack and product marketing teams: DAM and PIM at the heart of the organization

As product marketing teams continue and even accelerate their digital transformation, the tools related to their activities are multiplying, creating...

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DAM Enterprise Personalization Strategies

16 Jun

Supporting Your Personalization Strategies With a DAM

From simple segmentation, through “personification” and individual “1-to-1” recommendations, personalization improves the customer experience and lifts sales. However, successful personalization...

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08 Jun

Brand Portal versus Enterprise DAM: Understanding the differences

There are a lot of seemingly similar technologies that help you manage your marketing assets and brand content. It can...

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27 May

Infographic: Acceleration of e-commerce during COVID-19

As non-essential shops closed and stay-at-home orders were issued, COVID-19 forced businesses around the world to quickly adapt and respond...

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The Wedia DAM solution supports image SEO strategy, illustration

18 May

Supporting your Image SEO Strategy with a DAM

Images and videos are playing an increasingly important role in SEO. We look at how search engines see your images,...

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11 May

The Digital Workplace and Cloud Marketing Stack at the time of Home Office

In just two months, a global health pandemic made remote work “the new normal.” But while some companies were better...

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22 Apr

The 3 main administrative tasks in a DAM

A DAM solution is a powerful tool that allows you to organize and share your assets in the most efficient...

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16 Apr

Wedia DAM: infographic of key figures from 2019 to 2020

We have collected various data and statistics representative of Wedia's Digital Asset Management and Marketing Resource Management solutions to create...

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25 Feb

Wedia at DAM New York 2020 on April 14 & 15

Henry Stewart's DAM NY 2020, originally planned to take place on April 14 & 15 in New York City, has...

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13 Feb

3 challenges marketers in the financial services industry face

Today’s global financial services marketing teams face an ever-changing environment, new digital trends and constant market disruption, and thus have...

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