Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the user experience, cultivate a truly ongoing improvement process, etc. Discover the keys to agile marketing resource management. Like other departments in a company, marketing is not...
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its life cycle can be rather more complex than that! Let me explain. In vitro fertilisation! Content rarely comes into this world by chance. What is worse, its...
What's a press room? If you google “press room,” the search engine will suggest those of UPS, Rolex and many other companies. But what exactly is a press room? A press room is a platform for the content aimed at media professionals that a brand puts online. Once...
We’re delighted to announce that, on 2 October 2017, Wedia finalized the acquisition of damdy to create an even more high-performance Digital Asset Management (DAM) solution geared towards new types of media: interactive video, virtual reality, 3D, immersive experiences, etc. Damdy develops solutions to manage and distribute digital contents. With...
How can you make even more of your DAM? By curating the front-end pages! Curation refers to all procedures used to organize and structure content on the web. This method can be used for the front end of your DAM. Allowing you to emphasize the content...
Image recognition using Deep Learning At Wedia, innovation is at the heart of what we do. We constantly try to predict upcoming trends in digital marketing. We’re also always working to enrich our solution with the most advanced functions on the market. As a result, our R&D...
Capterra puts the Wedia software in its Top 10 Wedia is the 8th best software product for Digital Asset Management, according to Capterra. This American specialist determines its rankings based on numerous criteria (different functions offered, number of product users, etc.). And, Wedia has distinguished itself among more...
Each of your projects deserves a method adapted to your needs, determined on a case-by-case basis. Our teams can advise you in choosing the one that’s best for you. More and more often, we recommend Agile methodology – for our media library projects, for example....
Stock and manage Internet users videos in your DAM If you type “Test Actifry” into the Google search bar, you’ll get more than 97,000 videos of users testing this fryer by the brand Seb. This user-generated content is a vast information resource for all marketers and, in...
Many large groups use distributed marketing, offering their subsidiaries campaign collateral for local repurposing. We’ve already talked about the many advantages that a DAM system, especially in terms of brand management. Today we’re going to concentrate on one of the unexpected benefits – namely, activating...