Marketing Resource Management (MRM) solutions enable companies to streamline their marketing operations and achieve many of their marketing goals, including faster content production, better brand consistency and an improved marketing ROI. But with modules addressing different stages of the content lifecycle, from planning and storage...
Undervalued and rarely used to best effect by companies, good media indexing is nevertheless critical to guaranteeing the success of your MRM media library project. What are the main pitfalls to avoid? The challenges ahead? The Wedia indexing team provides some answers.“In companies, everyone wants...
Recently, leading research and advisory company, Gartner, published its June 2018 Market Guide for Digital Asset Management. We are pleased to announce that Wedia has been selected as one of the Representative Vendors for the second year in a row!According to the report, "managing marketing assets...
Giving the gift of ubiquity to your assets Do you know how much of your marketing content is duplicated in your company? Do you know which team, be it marketing or communication, is the biggest consumer of your latest photo shoot? And this image found on...
Master production processes, manage lifecycle of content marketing, provide a localized offering without putting brand consistency at risk, optimize the user experience, cultivate a truly ongoing improvement process, etc. Discover the keys to agile marketing resource management.Like other departments in a company, marketing is not...
Much like a living being, marketing and communication content is born, lives out its life and then dies. However, its life cycle can be rather more complex than that! Let me explain. In vitro fertilisation! Content rarely comes into this world by chance. What is worse, its...
What's a press room? If you google “press room,” the search engine will suggest those of UPS, Rolex and many other companies. But what exactly is a press room? A press room is a platform for the content aimed at media professionals that a brand puts online. Once...
We’re delighted to announce that, on 2 October 2017, Wedia finalized the acquisition of damdy to create an even more high-performance Digital Asset Management (DAM) solution geared towards new types of media: interactive video, virtual reality, 3D, immersive experiences, etc.Damdy develops solutions to manage and distribute digital contents. With...
How can you make even more of your DAM? By curating the front-end pages! Curation refers to all procedures used to organize and structure content on the web. This method can be used for the front end of your DAM. Allowing you to emphasize the content...
Image recognition using Deep Learning At Wedia, innovation is at the heart of what we do. We constantly try to predict upcoming trends in digital marketing. We’re also always working to enrich our solution with the most advanced functions on the market. As a result, our R&D...
