The Evolution of Digital Asset Management: Innovating in Technology
Over time, Digital Asset Management (DAM) platforms have expanded in use cases, becoming powerful tools used for marketing, sales and...
20
Jan
DAM
12
Jan
A look back at 2021 in 3 Wedia articles
New year, same procedure. Once again, we wanted to take a look back at 2021 through a selection of three...
30
Nov
The Evolution of Digital Asset Management: Expanding in Scope and Importance
While today’s marketers may be familiar with the significance and benefits that digital asset management (DAM) platforms bring to organizations,...
22
Nov
Indirect sales: DAM, a key ally of retailers and brands to help them meet their Marketplace needs
On the planet e-commerce, marketplaces now represent a continent in their own right. Marketplaces, plural? That's right. According to the...
15
Nov
How to Support Branding and Storytelling with DAM and Boost your Business
Have you ever wondered why, even though you put a lot of effort into content marketing, your brand isn't growing,...
27
Oct
How to be resource efficient and have a positive impact on the environment with Digital Asset Management
It is safe to say that the digital transformation of companies has become a must-have for numerous reasons like increased...
20
Oct
How Can DAM Help Marketers Respond to Google’s Third-Party Cookie Ban?
In 2023, Google’s long-awaited ban on third-party cookies will finally come into effect. The implications of this phase-out on businesses...
14
Oct
“Enterprise DAM is a driving force in the customer experience, enhancing visual marketing content to, finally, boost product sales” – Julien Fauvel, CMO, Wedia
For many brands, the COVID pandemic has highlighted the value of the digital experience, and the important role of visual...
22
Sep
Infographic: The evolution of the customer journey and how a DAM helps to master omnichannel
It’s been a journey - Today’s customer journey has come a long way. For many years there have only been...
15
Sep
How to Stay in Control of Your Brand with DAM
Brand management is not only a critical practice in safeguarding the reputation of your business, but in building your brand’s...
09
Sep
DAM for the energy industry: the key to success
Gas, water, electricity, telecoms: in these sectors, the liberalization of markets has profoundly changed the relationship with customers. The focus...
30
Aug
“The product view feature in our DAM creates even more value for marketing teams”, Olivier Grenet, CTO of Wedia
In this interview, Olivier Grenet - CTO of Wedia, talks about one of the most significant developments of the last...
23
Aug
The ROI of Video Marketing: Why and how videos boost your business success
Press play - it's well known that video has been a major trend in marketing for the past decade. And...
10
Aug
DAM for the Banking and Insurance sector
More than 10 years since the start of the economic crisis, the financial services sector is still facing several major...
29
Jul
Omnichannel Marketing and the Return to “Phygital” Shopping
Providing an integrated and personalized shopping experience to your customers is not just about being present on all online and...
19
Jul
Why is DAM the pharmaceutical industry’s best friend?
The pharmaceutical industry's marketing challenges and needs are very specific, and for good reason - it's one of the most...
07
Jul
What you see is what you get – How images create emotions and are therefore crucial for your marketing strategy
It’s an oldie, but goodie, so trust us when we say: a picture is really worth a thousand words. The...
18
Jun
Stay in the race with DAM for the automotive industry
Digital transformation and the global COVID-19 pandemic have radically changed the traditional car-buying journey, pushing some players like Stellantis to...
Subscribe
Want to be updated with
our latest news?
X
Follow us on social networks
