Under increasing pressure from new fintech startups, growing consumer demands, and strict compliance requirements, financial services marketers are pursuing their digital transformation. However, omnichannel and digitization have made technical execution difficult.
Our ebook explains how an enterprise DAM solution within a Marketing Resource Management approach can help financial services marketers meet these challenges and deliver effective, consistent and compliant customer experiences.
Current marketing challenges in the financial services industry
The benefits of Marketing Resource Management (MRM) & Enterprise DAM for FSI
How MRM can help FSI brands succeed in a competitive & changing environment